‘It’s a different play for them’: Luxury brands are turning to mega-celebs to lure young shoppers Gen Z is set to become an incredibly important demographic for luxury brands in the next few years. In response, some luxury brands are turning to celebrities with gigantic followings among young people -- Zendaya, Rihanna, Taylor Swift -- in order to build up their Gen-Z credibility.
‘There’s a spike with each sale’: How ‘closet sales’ help resellers acquire customers Fashion resellers do not have access to the same tools and strategies that brands and retailers can employ, like collaborating on a new product or dropping a hyped collection. Instead, they have to turn to other strategies to draw attention and bring in new customers. Celebrity closet sales are one...
What Goes Around Comes Around and eBay lean into each other’s expertise in new partnership EBay is often hailed as one of the progenitors of the modern resale explosion, but in a new partnership with What Goes Around Comes Around, the company is looking to shed some of the baggage it has had in the past in favor of a more curated and artful approach...
3 questions with Melissa Fifield, Gap’s senior director of global sustainable innovation This week, Gap announced an ambitious new project to transform its water management, in partnership with Arvind, an Indian textile company. This comes just a week after Gap committed to 100% sustainable cotton by 2025. I spoke with Melissa Fifield, senior director of global sustainable innovation at Gap, about plans...
Why retailers and coworking spaces continue to comingle Showfields is the latest retail space to cross over into the coworking world. But while places like WeWork derive much of their revenue from the space itself, Showfields views it as a community-building tool made in service to its brand partners.
‘Guys buy the same thing’: Why men’s clothing-rental services have yet to catch on Rental is booming, with multiple new services launching, plus men's fashion is growing and is predicted to outpace women's fashion in growth over the next three years. So why are there so few men's rental services?
‘The next big channel’: Retailers are seeing success with in-home styling services Retailers like Nordstrom are seeing the potential of offering in-home styling services. Bringing stylists into people's homes comes with its challenges, but retailers studying the cost-benefit analysis of in-home styling like what they see.
The rise of authentication has curbed the flow of counterfeits to fashion resellers The rise of stricter authentication has decreased the amount of counterfeit fashion goods coming through resellers and retailers. But as a result, counterfeits have gotten much better and more difficult to identify, and counterfeiters have begun seeking out other avenues through which to push their fake goods.
As luxury competitors thrive online, Capri Holdings bets on aggressive brick-and-mortar expansion As its major luxury competitors all see growth online, Capri Holdings is banking on an aggressive international expansion of Versace's brick-and-mortar presence to help bring it up to the same level of the rest of the big luxury groups. But its lack of major innovation on the ecommerce side may...