Scotch & Soda embraces the rental model as a loyalty play The popularity of the fashion rental model -- as is evident by the billion-dollar success of Rent the Runway -- is undeniable. And as a number of new players are joining the subscription rental world, they're realizing its underlying perks. For one, these rental programs are acting like loyalty programs.
‘Reinterpreting for today’s customers’: How ’90s brands are leaning into the decade’s resurgence The 1990s are making a comeback. And while there are plenty of brands founded after the turn of the millennium that are aping the ’90s look by coming out with bucket hats, chunky sneakers and oversized sweaters, it’s a particularly good time for brands that defined ’90s style at its...
DTC luggage brand Ametti wants to compete with Away Direct-to-consumer brands are popping up in nearly every sector, looking to play disruptor. But in luggage, there are relatively few DTC brands beyond Away making much of a splash.
Inside sneaker brand Koio’s plan for rapid retail expansion A year ago, 4-year-old digitally native sneaker brand Koio had only a single store. Now it has six stores and a pop-up in Los Angeles for the month of August. The reason it's been to scale quickly is that it only operates three of those stores itself, said Chris Wichert,...
‘Retail is a media space’: How fashion brands are acting like media companies Increasingly, fashion brands and retailers are needing to act more like media companies by building up editorial teams; creating editorial calendars -- encompassing programming for all channels, including stores -- and treating channels as audience-building tools, even more so than sales drivers.
‘We operate like a tech company’: Inside The Arrivals’ experimental distribution strategy On Monday, DTC fashion brand Arrivals dropped a collection of tie-dyed T-shirts in their first attempt at selling a collection through Instagram.
Steve Madden acquires DTC sneaker brand Greats in a bid for young male shoppers With Steve Madden’s latest acquisition, the DTC sneaker brand Greats, the nearly 30-year old company is tackling several industry trends and customer demographics in one move.
What brands leaning on influencers can learn from SoulCycle and Equinox’s Stephen Ross controversy The situation illustrates both the value and danger of working with influencers. On the one hand, they can abandon a brand in an instant, bringing their loyal following -- which doubles as the brand's following -- with them. On the other, they can be stalwart brand defenders, inspiring their following...
‘It’s a unique proposition’: Nordstrom’s NYC strategy centers on locals, not tourists While the rest of the fashion retail world struggles with what to do in New York, one retailer is making its biggest bet ever on the country’s largest retail market: Nordstrom.