Vera Bradley’s modernization plan enters next stage after Pura Vida acquisition After several quarters of successful growth, Vera Bradley is attempting to turn its positive earnings into long-term success with the acquisition of millennial jewelry brand Pura Vida.
‘Competing for mindshare and market share’: W Concept aims to popularize Korean fashion in the states W Concept, a Korean ecommerce company dedicated to selling and promoting Korean fashion brands to U.S. customers, just added a new brand to its roster: the buzzy streetwear brand System.
Madewell partners with small-scale artisans in bid to grow local audiences On Tuesday, Madewell launched the second iteration of its Hometown Heroes Collective, a project that sees the brand partnering with small artisanal brands to help give them a boost in visibility and scale. From ceramics to jewelry, products made by these artisans can be bought from Madewell’s online store. I...
‘Jumping on bandwagons, not pioneering them’: What Prada’s late push into China means for the brand Italian luxury house Prada is finally getting in the same boat that many of its peers joined months or even years prior, by launching flagship stores on two Chinese e-commerce platforms: Secoo and JD.
Following Farfetch’s sustainable category launch, Net-a-Porter debuts Net Sustain Net-a-Porter's competitors have unveiled their own versions of a sustainability section, like Farfetch with its Conscious Edit, launched in April. Matches Fashion has a sustainability code of conduct it distributes to all of its brand partners, along with a survey they must fill out describing their sustainable practices. Among big...
‘It’s a different play for them’: Luxury brands are turning to mega-celebs to lure young shoppers Gen Z is set to become an incredibly important demographic for luxury brands in the next few years. In response, some luxury brands are turning to celebrities with gigantic followings among young people -- Zendaya, Rihanna, Taylor Swift -- in order to build up their Gen-Z credibility.
‘There’s a spike with each sale’: How ‘closet sales’ help resellers acquire customers Fashion resellers do not have access to the same tools and strategies that brands and retailers can employ, like collaborating on a new product or dropping a hyped collection. Instead, they have to turn to other strategies to draw attention and bring in new customers. Celebrity closet sales are one...
What Goes Around Comes Around and eBay lean into each other’s expertise in new partnership EBay is often hailed as one of the progenitors of the modern resale explosion, but in a new partnership with What Goes Around Comes Around, the company is looking to shed some of the baggage it has had in the past in favor of a more curated and artful approach...
3 questions with Melissa Fifield, Gap’s senior director of global sustainable innovation This week, Gap announced an ambitious new project to transform its water management, in partnership with Arvind, an Indian textile company. This comes just a week after Gap committed to 100% sustainable cotton by 2025. I spoke with Melissa Fifield, senior director of global sustainable innovation at Gap, about plans...