Tapestry backtracks on its decision to reduce discounting For years, Tapestry, owner of big mainstream fashion labels like Kate Spade, Coach and Stuart Weitzman, has been making a concerted effort to move away from deep discounts. But coronavirus has forced many fashion brands into less-than-desirable strategies, and each of Tapestry's brands is now showing heavy discounts on their...
Diversifying the supply chain has become more urgent and more difficult As China has come to be a dominant force in fashion manufacturing, brands have been weighing the wisdom of solely producing in that -- or any -- single location. But coronavirus has made the move to diversify sources more urgent and logistically challenging.
Brands are outsourcing product imagery creation to their communities With a recent photo shoot scheduled for mid-April canceled, Storq CEO Courtney Klein and her team began reaching out to women on Instagram -- both influencers and people whose photos the team liked -- and asking them to shoot product imagery for the brand.
Fashion brands are befriending resale companies to secure sales Even as closet clean-outs trend, resale companies are having a difficult time attracting sellers due to the logistical obstacle of getting pre-owned clothes from sellers’ homes to the processing facilities. To compensate, they're seeking products from brands, which -- as unsold stock mounts -- are more willing then ever to...
The fashion calendar is realigning as retailers enter ‘panic mode’ Typically, when fall rolls around, fall clothes have already been on the racks for months and are often heavily discounted. While that may be fine for the retailers, brands typically do not want their products sold at reduced prices, and they're actively trying to end the sales cadence.
Featuring employees in brand marketing is resonating with consumers Coronavirus has had a big impact on brands' marketing and advertising budgets, creating problems for both influencers and brands who rely on standard influencer partnerships through platforms like Instagram to drive sales. Instead, a growing number of brands are using their own employees as models and subjects of marketing campaigns.
Fashion brands attempt to compensate for the falloff of fall fashion The regular cadence of brands producing seasonal collections and retailers making big orders has been disrupted. Big brands like Marc Jacobs have already halted production of the fall season. According to Morgan Curtis, founder of loungewear brand Morgan Lane, one of the first reactions from the retail world was to...
Fashion brand CDLP is permanently transitioning to 50% remote workers Andreas Palm, co-founder of high-end men’s underwear brand CDLP, has spent the four years since the brand was founded building up a team that was mostly made up employees from the brand’s Stockholm headquarters. But now that his entire team has been working from home for a month and a...
‘If you’re not profitable, you’re not in business’: How Good American is navigating its first major crisis The hit to her business, mostly on the wholesale side -- she said the company's wholesale business has “fallen off the face of the earth" -- has been dramatic, with orders canceled at many of its major wholesale partners like Nordstrom, Neiman Marcus and Bloomingdale's.