Practically all of the good reasons to rent -- attending an event, having something new to wear for a night out, spicing up the daily office wardrobe -- disappeared when the pandemic hit. But now, with mass vaccinations in swing and the (slow) return of events and in-office work, rental...

The progress the brand has made -- including carbon offsets equal to 200% of the brand’s emissions -- shows the benefits of brands making specific public statements about sustainability goals. It also allows the brand to draw lines in the sand and make very clear how the brand’s sustainability efforts...

Brands and retailers from Ba&sh and Farfetch to Adidas and Kendra Scott have all adopted new virtual try-on programs in the last year. One reason: The technology is improving. But also, the pandemic-fueled surge in e-commerce has led to more product returns than ever before, which is a trillion-dollar problem...

In 2020, the company’s revenue was five-times higher than in 2018. And Dopple completed a seed funding round at the beginning of April led by Bullpen Capital for an undisclosed sum. In the last year, the brand has added more than 50 new brands, for a total of 200, from...

The fervor for Nike sneakers was hugely instrumental in driving the phenomenon of sneaker reselling and collecting in the 1990s, but for decades, the athletic giant has had a policy to not acknowledge its presence in resale. That changed on Monday, with the brand announcing its first-ever in-house resale program,...

While New York and Los Angeles remain the biggest cities for both fashion and beauty, small brands like Esker, larger brands like Kendra Scott and retailers like Neighborhood Goods have all relocated to or opened stores in Austin over the last year. The prevailing feeling among those companies is that...

Brands search for retargeting alternatives as third-party cookie demise looms. They're left collecting first-party data as uncertainties related to privacy and regulation are anticipated.

Circularity has become a buzzword in fashion over the last five years, with more brands introducing ways to extend the life of a product or turn it into something else after it’s been worn. Brands regularly publicize what is done with products after they’ve been collected. But less is known...

E-tailer Zappos is striking up new partnerships with DTC brands in response to customer feedback. The new strategy is kicking off with a campaign with women’s workwear brand M.M.LaFleur that launched on Tuesday.