Danny Parisi

Danny Parisi

Danny Parisi

  • the realreal‘Our competitive advantage’: The RealReal expands its physical footprint with new Brooklyn store

    On Tuesday, resale platform The RealReal opened a 2,500-square-foot brick-and-mortar store in Cobble Hill, Brooklyn. The location is what the company calls a “core store,” meaning that it's smaller and focused on one category. Comparatively, its 10 flagship stores are larger and carry a broad array of product.

  • lvReseller Fashionphile’s new buy-back program targets competitors’ customers

    With the surge in recommerce over the last year, resale companies are finding themselves in a much more competitive market than they were a year ago. With limited control over what inventory comes in, there’s a fierce competition for luxury sellers. Fashionphile launched a new program on Monday where it...

  • U.S. brands are cautiously optimistic about Biden’s Buy American plan

    As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake...

  • pexels jiarong dengInside the marketing strategy that fueled StockX’s international growth

    According to StockX CMO Deena Bahri, international growth was a goal of 2020, but the non-U.S. market is going to be even more important this year. In 2020, the company’s overall sales grew by nearly 100%, but growth outside the U.S. was more than double that rate. International sales, defined...

  • pexels uncoatedBrexit is causing new logistical headaches for British brands

    Multiple British brands told Glossy the first few weeks have been equal parts frustrating and confusing as they struggle to adjust to what they say was a mismanaged and miscommunicated new status quo.

  • livelyHow Lively is using linear TV ads to acquire customers

    In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV. Since, brand founder Michelle Cordeiro Grant has been surprised by its consistently low cost and high reach. Now, as the brand...

  • garbageWhy fashion’s rampant greenwashing is set to expire

    Like many founders focused on sustainability, Frank & Eileen's Audrey McLoghlin found it hard to stand out for genuine environmental accomplishments. Today, practically every brand includes sustainability as part of its marketing, and there are few rules in the U.S. governing what sustainable claims brands can make.

  • loveshackfancyWhy LoveShackFancy is going big on collaborations in 2021

    In 2020, womenswear brand LoveShackFancy released more than half a dozen collaborations with partners including Bandier, Target, Lele Sadoughi and Morgan Lane, all of which sold out in minutes. Founder Rebecca Hessel Cohen and president Stacy Lilien said collaborations will play an even greater focus in 2021.

  • fashion resaleDTC brands are launching peer-to-peer resale marketplaces

    Et Tigre, a Los Angeles-based fashion brand, launched a peer-to-peer resale marketplace on its online store on Tuesday. It lets shoppers sell directly to each other. Et Tigre co-founder Adele Tetangco said the marketplace only requires her to approve each product before it is listed, while the rest of the...