New features on Instagram, Pinterest and TikTok heat up social commerce competition The new capabilities are among several new features that have been introduced by social platforms from Instagram to TikTok to Pinterest in the last month. Each is an effort to compete for the lucrative social commerce market. Social commerce in the U.S. is expected to rise by 34% this year...
Factories are raising their minimum order quantities, increasing the barrier to entry for smaller brands Shortly after the pandemic began, factory minimums tended lower in some areas like the U.K. as large companies canceled orders. But those orders are now climbing higher than ever, according to Yossi Nasser, CEO of intimates manufacturer Gelmart. He said that factories around the world have been strained due to...
Inside Kate Spade’s influencer-driven TikTok strategy The brand’s presence on TikTok is largely made up of organic posts from fans, as well as posts created by paid influencers like Todrick Hall and Kelli Erdmann. The brand's making a bigger impact on TikTok, compared to Instagram, as there are more posts featuring the brand. The #KateSpade hashtag has...
New shopping platforms aim to make sneakers more accessible While the exclusivity and limited availability of sneakers have driven massive sales over the last five years, making sneakers an $80 billion market, they've also risked alienating more casual consumers. So now, new sneaker and streetwear platforms are challenging the idea that streetwear needs to be ultra-exclusive or ultra-expensive.
Female Founder Collective launches educational platform, 10th House 10th House is a formalized online educational platform where female founders can take workshops on topics including fundraising, CRM and product development. There are also chatrooms related to specific topics like fundraising, lists of resources and discounts on business platforms.
Google announces a slew of shopping updates to improve discovery for small brands On Thursday, Google announced a slew of new features aimed at making Google Shopping easier for brands to use and break away from the crowd.
Madewell rolls out formal ambassador program, Madewell Fam Madewell CMO Derek Yarbrough said the goal of Madewell Fam is top-of-the-funnel brand marketing and awareness, focused on appealing to the values and causes that are important to the brand's audience. Madewell selected four influencers, all of whom had worked with the brand before, to be part of the inaugural...
Despite the shift to WFH, fashion brands are investing in new office spaces While fashion brands in the U.S. are working hard to reopen stores, they've been slower to move their employees back into offices. But, now that vaccinations are becoming widespread and business is happening IRL, some have made the decision to reinvest in office space.
Foot Locker is winding down Footaction, increasing focus on digital and dropship The company has five brands across its portfolio, Foot Locker, Champs, East Bay, Kids Foot Locker and Footaction. Starting this month and over the next two years, one-third of the total 272 Footaction locations will be transitioned into Foot Locker stores, the rest will be closed and the brand will...