While many brands have flocked to TikTok in the last year, making accounts and posting videos regularly, Gap has stayed off the platform -- officially, anyway. But CMO Mary Alderete, formerly of Gap’s sister brand Banana Republic, said she’s been able to get a lot of traction for the brand...

Lulus' latest campaign, launching on Thursday, targets the graduating college class of 2021 and includes a TikTok activation fueled by a unique song. The hope is that the song, produced by Lulus and music agency Song Candy, will take off on TikTok via graduating seniors featuring it in their videos.

Caroline Gogolak has a new project in the works. In July, she’s launching her own streetwear brand, called Saint Art, with the goal of marrying streetwear styles with sustainable production from the ground up. Streetwear has been a notoriously resistant, or at least apathetic, sector when it comes to sustainability....

Eddie Bauer is the latest in a long string of acquisitions by ABG. It acquired Barneys, Brooks Brothers, JCPenney, Forever 21 and Lucky Brand in the last year and a half, many of them after they had gone through bankruptcy. In January, ABG CEO Jamie Salter told Glossy that the plan...

E-commerce sales across the fashion industry soared by 44% during the pandemic, as brick-and-mortar stores closed or read as unappealing to customers. But as vaccinations roll out and retail foot traffic returns, will e-commerce continue to thrive?

The press event isn't dead, it's just changing form. New research from PR agency Jennifer Bett Communications, which represents a wide array of consumer brands like Cuup and Parachute, found that the majority of editors still want to attend brand events, but with caveats.

The brand began responding directly to negative comments last year, using TikTok’s video response feature, with short videos rebutting criticisms or answering questions about the product. In the last year, 11 of Brevite's response videos have generated over 100,000 views, and Kim said they've driven a 200% lift in sales...

Parade is not even 2-years-old -- it launched in October of 2019 -- and yet it has sold more than 1 million pairs of underwear. It generated more than $10 million in revenue in 2020 alone, driven entirely through its direct-to-consumer e-commerce site. A rep for the company said it...

While it’s true that NFTs can potentially have a benefit for fashion brands, they also come with some weighty costs. Cryptocurrency, in general, is already environmentally costly, and NFTs contribute to that wastefulness. While enticing for their zeitgeisty appeal, NFTs also risk making brands that list sustainability as one of...