The RealReal’s next upcycled collection will be designed in its new innovation lab The second collection, made from scraps and materials upcycled from damaged products taken in by The RealReal, is being designed right now under the purview of the company’s newly established innovations lab, called the Circular ReSource Lab. The pieces are more radically transformed than the first collection, with no indication...
Saks Fifth Avenue added 60 new brands to its children’s category in 2021 Children’s fashion, particularly in the luxury and streetwear categories, has been growing in popularity. The childrenswear market grew faster than men’s and women’s fashion in the last two years, reaching $252 billion globally and $34 billion in the U.S. last year. Saks Fifth Avenue alone added 60 new brands to...
Week in Review: Fendace, Tom Brady’s new menswear brand and the Garment Workers Protection Act This week, Danny Parisi and Jill Manoff discuss the fashion crossover of the year, Fendace. They also spotlight Tom Brady's new menswear brand, developed with Frame's Jens Grede and Public School's Dao-yi Chow, and the passing of California's Garment Workers Protection Act, which guarantees a livable wage for California's 45,000...
The modernization of James Bond’s brand partnerships James Bond, super spy and embodiment of British sophistication, is no stranger to product placement. From the very first Bond film, the character has always been dressed in Savile Row suits and driven British cars like the famous Aston Martin. With one of the character’s defining features being his exquisite...
Suitsupply’s Fokke de Jong: ‘Don’t expect supply chain costs to normalize for another year’ Fokke de Jong, CEO of Suitsupply, said the brand has seen shipping costs increase -- in some cases, quadruple -- and also delays in shipping, across the board.
Nike lost 10 weeks of production to Vietnam, Indonesia factory shutdowns Nike's revenue growth has come at a time of increased supply chain complications that even a behemoth like Nike hasn’t been able to totally avoid. In an earnings call on Sept. 23, CEO John Donahoe spoke about some of the issues facing Nike’s global supply chain and how the athleticwear...
Under new CEO Paolo Porta, Hunter Boots seeks to diversify its products for a new generation The reset was devised by new CEO Paolo Porta, who joined in March, and CMO Claudia Plant, who joined in November. The first campaign under the new philosophy is called For the World Outside, which launched on Sept. 13 across all of Hunter’s digital channels.
Madewell expands resale experiment to include a physical store Through its partnership with ThredUp, Madewell has been dabbling with resale and secondhand goods for the last three months, making it one of the growing number of brands taking an interest in having more control over how its products are resold. With its temporary store focused on facilitating circularity, which...
Fashion brands are experimenting with linear and connected TV advertising Americans watched nearly 40% more TV throughout 2020, and fashion brands took notice. While advertising attention has largely shifted to digital and social channels in the last 10 years, linear TV made a comeback in the last six months, with a diverse array of brands advertising on TV. Many companies...