Nontoxic and efficacious skin-care brand True Botanicals is going back to its direct-to-consumer roots.
For years, retailers were hungry for every source of data they could get their hands on, stockpiling massive amounts of it. But now, retailers are starting to understand that more data is not necessarily the best goal to strive for at all times.
On this week’s episode of The Glossy Podcast, Hilary Milnes sits down Mark Lynn, Digital Media Group’s co-founder and chairman, to talk about the complexities of the DTC ecosystem, the choice to take DSTLD public and the next steps for his growing group. Below are excerpts from the conversation, edited for clarity.
Notably, less than 1 percent of both sellers and existing customers are men. In order to reach men, the brand will not only appeal to women to purchase products on behalf of men, but it will also recruit more male sellers to sell directly to its target: men between 25- and 45-years-old. Overall, the expansion toward men’s products not only represents a new chapter for Beautycounter’s business, but also the maturation of the clean beauty market, which has predominantly been focused on women.
On Jan.16, Storr invites consumers to directly shop from friends, family and influencers versus third-party retailers via individual storesfronts on its mobile app.
In 2012, Scott Emmons launched iLab, Neiman Marcus’s in-house innovation lab, intended to evaluate and integrate progressive technologies across the retailer’s operations. Now, following his recent resignation from the company, he’s calling out luxury retail for impeding its own evolution.
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