Charleston-based, direct-to-consumer shoe brand Thelma, founded in 2016, is writing its own playbook, versus going the traditional DTC route.
Lately, mall developers can’t stop talking about their projects’ public spaces. And fashion brands opening stores seem more excited about their decor than their product selection. As the physical retail landscape evolves, there’s been an overall shift away from product. Brands are working to strike the right space-product balance, but doing so takes time that [...]
A wave of multi-brand retail spaces for direct-to-consumer brands have popped up over the last few years, from Bulletin to Neighborhood Goods, all aimed at helping young brands experiment with physical retail while keeping costs low. Neighborhood Goods positions itself as a DTC department store, and Bulletin as a space for female-founded companies. Now Re:store, [...]
As Gen Z becomes one of the largest consumer groups in beauty, skin-care brands are trying to better cater to their needs.
It's become one of the most talked-about subjects in the DTC world: one of the biggest challenges brands face today is the rising cost of customer acquisition, particularly on digital channels like Facebook and Google. But, the customer acquisition challenges DTC brands face goes beyond cost, and as such, it will take more than just an advertising channel offering low CPMs to win them over.
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