Thanks to the burgeoning acne positivity movement, a slew of newer brands like Rosen Skincare, Topicals, Starface and Bubble have come to market in an attempt to challenge legacy players with less prescriptive standards. But as indie brands see gains in the teen acne space, the overall category has slowed. Though the top-three ranked brands [...]
Plastic, particularly single-use plastic, has become public enemy No. 1 in the beauty and consumer packaged goods categories. That's because it's derived from petroleum, it's environmentally costly and difficult to recycle, and it typically ends up incinerated or dumped in the ocean.
CR Fashion Book president Vladimir Restoin Roitfeld doesn't usually go the easy route. In the spring, as the pandemic threatened to make this a bye year for the company's fashion show, he pitched another event organizer threatened by the pandemic (amFAR, a non-profit working against HIV/AIDS) on collaborating on a fully digital show. "We worked [...]
Lerer Hippeau’s portfolio is extensive, with a special focus on DTC brands. This includes Glossier, by Humankind refillable deodorant and Glamsquad, among others. From Andrea Hippeau's vantage point, the DTC space has gained a second life due to Covid-19.
Roblox is still in its infancy as a marketing tool, but over the last two years, the number of brands and retailers on Roblox has grown dramatically. Compared to other gaming systems, it is incredibly easy to discover new games on Roblox, which makes the platform well suited to help even small brands build a large, passionate audience. In fact, one agency told Modern Retail that retailers -- including grocers -- are looking into building their own branded games.
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