Jul 29, 2026
With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme.
Glossy+ Research: Brands are expanding their creator marketing strategies As brands expand their creator marketing strategies, they are increasingly tapping influencers for more than just awareness campaigns. Many are partnering with creators to help drive seasonal campaigns, support product launches and, in…
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