search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out

5 spots left: Join us Nov. 9-11 in LA for the Glossy Beauty & Wellness Summit

  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Campus
search
Glossy Logo

5 spots left: Join us Nov. 9-11 in LA for the Glossy Beauty & Wellness Summit

Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Fashion
How QVC is building a flywheel across TikTok and TV ahead of the holidays
By Julia Waldow
Oct 27, 2026

From "mega lives" to TikTok shows to exclusive products, here's how QVC is gearing up for its 40th holiday season.

Member Exclusive
Luxury Briefing: Luxury brands are betting on fewer, bigger stores as unrest in France forces closures

This week, a look at why luxury brands are closing smaller stores and spending more on their biggest locations, just as unrest in France forces some doors shut. Plus, the standouts from this week’s earnings, exclusive Traackr data on…

Latest Stories
  • Member Exclusive
    Glossy+ Research: Brands’ holiday marketing tactics shift in 2026
    Oct 27, 2026
  • Marketing Playbook
    Bath & Body Works has a successful holiday season on its wishlist. Can Zooey Deschanel help it deliver?
    Oct 26, 2026
  • Sponsored
    How prescription skincare brand Musely drove 1,200% affiliate revenue growth
    Oct 22, 2026
  • Fashion
    3 months after the World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
    Oct 26, 2026
  • Sponsored
    Playbook: What it takes for brands to launch and scale with big beauty retailers
    Jul 27, 2026
  • Member Exclusive
    Glossy+ Research: Brands’ focus on owned channels wavers for the 2026 holiday season
    Oct 26, 2026
Glossy+ Exclusives See More
  • Member Exclusive
    Glossy+ Research: Brands’ holiday marketing tactics shift in 2026
    Oct 27, 2026
  • Member Exclusive
    Glossy+ Research: Brands’ focus on owned channels wavers for the 2026 holiday season
    Oct 26, 2026
  • Member Exclusive
    Luxury Briefing: Luxury brands are betting on fewer, bigger stores as unrest in France forces closures
    Oct 23, 2026
  • Member Exclusive
    Fashion Briefing: Live from New York – Why ‘SNL’ stars are becoming mainstays in fashion marketing
    Oct 22, 2026
The Latest Glossy+ Research See More
  • Member Exclusive
    Glossy+ Research: Brands’ holiday marketing tactics shift in 2026
    Oct 27, 2026
  • Member Exclusive
    Glossy+ Research: Brands’ focus on owned channels wavers for the 2026 holiday season
    Oct 26, 2026
  • Member Exclusive
    Glossy+ Research 2026 Creator Marketing Index: A brand guide to effective social media campaigns
    Oct 20, 2026
  • Member Exclusive
    Glossy+ Research: How agencies adapt to a media landscape shaped by AI and creators
    Oct 13, 2026
Pop See More
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: SharkNinja is turning its fans into beauty sellers ahead of the holidays
    Oct 23, 2026
  • Glossy Pop Newsletter
    Why brands are turning your favorite beauty products into fashion accessories
    Oct 16, 2026
  • Glossy Pop Newsletter
    Pop Newsletter: College-age creators are embracing Amazon and ShopMy, moving away from Shein and malls
    Oct 9, 2026
  • Glossy Pop Newsletter
    Why food partnerships are only getting bigger: ‘Everyone is in each other’s business,’ plus news
    Oct 2, 2026
The Latest from Modern Retail Discover Modern Retail
  • Retailers are still figuring out how to tie AI goals to executive compensation 
  • Why returns are becoming a bigger focus for TikTok Shop and DoorDash
  • How QVC is building a flywheel across TikTok and TV ahead of the holidays
  • Retailers take a targeted approach to seasonal hiring in preparation for historic holiday sales year
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.