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Glossy Pop Newsletter
Glossy Pop Newsletter: Why a beauty brand is giving Gen Alpha equity
By Sara Spruch-Feiner
Feb 27, 2026

Evereden is not the first brand to give equity to creator partners — Glossy Pop reported on Nudestix's "CSOP" (celebrity stock option plans) in 2022. But the three creators that are a part of its new Generation E, equity-based program are ages 14, 15 and 17 — so they may be among the youngest to receive equity in an established beauty brand.

Member Exclusive
Wellness Briefing: Oura Ring launches female-focused LLM as demand for wellness personalization grows, plus news

This week, I checked in with Tanvi Jayaraman, MD, the leading physician behind Oura Ring’s new female-focused AI chatbot powered by a new, custom large language model. Made specifically for women’s health concerns, it’s a…

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