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Expansion Strategies
Inside AG1’s growth engine: Gummies, canned drinks, energy powder and ‘much more to come’
By Lexy Lebsack
Aug 17, 2026

Glossy sat down with AG1 CEO Kat Cole to learn about her ambitious plan to expand the AG1 customer base through new form factors, wider distribution, “several launches per year” and a nuanced educational strategy around "good, better and best."

Member Exclusive
Fashion Briefing: As international travel increases, brands are showing up in hotel room closets, room service menus and airport newsstands

As traditional retail channels get glutted with competition, fashion brands are increasingly looking for interesting and unique venues to show up in customers’ lives. And as Americans increase their travel habits, both domestically and…

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