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Fashion
Ugg leans into craft and comedy for Fluff Yeah comeback campaign
By Zofia Zwieglinska
Mar 23, 2026

When UGG brought back its Fluff Yeah sandal on March 16, the move was driven less by nostalgia and more by sustained consumer demand, according to the brand. The style, which first launched in fall 2018 at around $100, quickly became a celebrity favorite and a breakout product for the brand.

Can “Made in America” move beyond nostalgia in luxury menswear?
Member Exclusive
Fashion Briefing: How Trump’s ‘Made in America’ executive order will affect fashion brands

Brands and experts that Glossy spoke to about the executive order agreed that its vague wording makes it hard to know how to respond. Many noted that there are already strict rules about what can be labeled as “Made in America.”

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