search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Campus
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Fashion
Burton at 50: The snowboard icon sets its sights on streetwear and China
By Danny Parisi
Sep 28, 2026

North America still makes up the bulk of Burton's sales, with Europe and Asia each being about a third. China has been growing rapidly, and other growth areas include year-round lifestyle apparel and kids' gear.

Member Exclusive
Fashion Briefing: Why more fashion brands are using vintage fashion on the runways, in marketing and in-store

Including at New York Fashion Week, in stores, in marketing campaigns and in their design studios, more fashion designers are incorporating vintage fashion into their businesses.

Latest Stories
  • Member Exclusive
    ‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
    Sep 28, 2026
  • Glossy Pop Newsletter
    How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom
    Sep 25, 2026
  • Sponsored
    Playbook: How growing brands keep up with viral demand
    Jul 27, 2026
  • The Glossy Fashion Podcast
    London Fashion Week got more commercial. Did it get better?
    Sep 25, 2026
  • Sponsored
    How fashion marketplace Otrium eliminated brand bidding and saved more than $40,000 in 3 months 
    Sep 8, 2026
  • Member Exclusive
    Luxury Briefing: What Harrods and Bloomingdale’s buyers want from London Fashion Week
    Sep 25, 2026
Glossy+ Exclusives See More
  • Member Exclusive
    ‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
    Sep 28, 2026
  • Member Exclusive
    Luxury Briefing: What Harrods and Bloomingdale’s buyers want from London Fashion Week
    Sep 25, 2026
  • Member Exclusive
    Marketers bemoan the culture of ‘good enough — go,’ as standards fall amid the AI bubble
    Sep 25, 2026
  • Member Exclusive
    Fashion Briefing: Why more fashion brands are using vintage fashion on the runways, in marketing and in-store
    Sep 24, 2026
The Latest Glossy+ Research See More
  • Member Exclusive
    Glossy+ Research: Marketers navigate a changing CTV landscape
    Sep 9, 2026
  • Member Exclusive
    Glossy+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti
    Aug 26, 2026
  • Annie’s Ibiza turns its U.S. debut into a holiday retail experiment
    Member Exclusive
    Glossy+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
    Aug 4, 2026
  • Member Exclusive
    Glossy+ Research: Brands are expanding their creator marketing strategies
    Jul 28, 2026
Pop See More
  • Glossy Pop Newsletter
    How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom
    Sep 25, 2026
  • Beauty
    The sports and beauty crossover still has ‘lots of room to grow’
    Sep 21, 2026
  • Glossy Pop Newsletter
    Why ‘anti-blush’ is taking over social media
    Sep 18, 2026
  • Beauty
    How the role of creators has evolved in fashion and beauty
    Sep 18, 2026
The Latest from Modern Retail Discover Modern Retail
  • 18 months, 31 prototypes and 1,700 hours of wear testing: How Knix brought its seamless cotton underwear to the market
  • How Unilever sees the line between beauty and wellness blurring
  • ‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce
  • Canadian apparel brand Duer launches a print magazine as analog comes back in style
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.