Last weekend, over 4,000 people lined up on New York City's Mott Street to experience MCo Beauty's first pop-up. The brand's main goal, according to CMO Meridith Rojas, was to build community.
This week, I checked in with executives from L’Oréal-owned La Roche-Posay to hear about the burgeoning “patsumer” consumer category, new learnings on how consumers feel about scarring and details on the company’s forthcoming…