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At Coachella, Gap’s Hoodie House drove over a million views, a 5,000% search spike and packed lines in its first weekend
Fashion
At Coachella, Gap’s Hoodie House drove over 1 million views, a 5,000% search spike and packed lines during Weekend 1
By Zofia Zwieglinska
Apr 17, 2026

Gap’s Hoodie House Coachella debut brought the kind of visibility most brands are chasing in their festival activations, especially as the event becomes more crowded.

Member Exclusive
Fashion Briefing: Gold prices are skyrocketing, squeezing the jewelry industry’s margins in uncomfortable ways

The last year has seen the price of gold skyrocket, thanks to steady inflation and tensions in the Middle East. In January, gold futures surpassed $4,900 for the first time in history and briefly reached $5,500. Now, many analysts…

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