Aug 26, 2026
Despite reporting net sales down 2.3% to $1.5 billion in its Q2 2026 earnings report, the Ohio-based body-care and fragrance brand considered the results a positive indication that its "Consumer First Formula" turnaround plan is headed in the right direction.
Beauty Briefing: Byredo’s growth ambitions are taking it to Sephora This week, I checked in on Byredo’s expansion to Sephora U.S. stores and what it means for the niche fragrance category. Additionally, Vacation welcomes a new CEO and Nordstrom is testing same-day delivery for beauty shoppers.
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