Aug 25, 2026
This week, I checked in on Byredo’s expansion to Sephora U.S. stores and what it means for the niche fragrance category. Additionally, Vacation welcomes a new CEO and Nordstrom is testing same-day delivery for beauty shoppers.
Luxury Briefing: How Ralph Lauren is taking a seasonal approach to its US Open activation In this week’s Luxury Briefing, I look into American luxury prep brand Ralph Lauren – as its marketing investment reaches 8.2% of sales, the brand is extending the tennis tournament into a retail season spanning luxury hospitality,…
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