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The New Luxury
Can cooling tools be the hot new accessory?
By Emily Jensen
Sep 16, 2026

Taking a cue from fashion and beauty marketing, makers of fans and other cooling devices are looking to collaborations, stylish colorways and influencer marketing to make cooling devices like fans into not merely a functional tool but a desirable accessory.

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Beauty Briefing: Mary Phillips, Dr. Shereene Idriss and Mara Roszak on translating their expertise into a brand

This week, I chatted with the founders of some of beauty’s hottest brands on how they converted their expertise in makeup, skin and hair into their own lines. Additionally, Maison Crivelli joins the growing perfume row along…

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