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Glossy Pop Newsletter
Glossy Pop Newsletter: In 2025, Gen Alpha arrived as beauty consumers — in 2026, they will reshape the industry
By Sara Spruch-Feiner
Jan 9, 2026

While kids and tweens have always discovered beauty products as they grow up — whether by watching their mothers at home or learning from friends at school — Gen Alpha is among the first cohorts to learn from influencers on TikTok, in real time and in lockstep with the trend cycle.

Is fashion’s AI boom solving a real problem?
Member Exclusive
Glossy+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

AI adoption among marketers has almost doubled in the last three years, but optimized workflow integration has lagged behind. Marketers still struggle with technical integrations of agents and AI search strategies, and AI search is…

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