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Glossy Pop Newsletter
Glossy Pop Newsletter: Merit leans into humor with its ‘The Five Minute Face Off’ campaign
By Sara Spruch-Feiner
Nov 28, 2025

"The Five Minute Faceoff" is Merit's first evergreen brand campaign and marks its highest investment in a campaign's production, said CMO Aila Morin.

Member Exclusive
Beauty Briefing: By Rosie Jane wants to bring fragrance to your local coffee shop

This week, I checked in on the strategy behind the fragrance brand By Rosie Jane’s Smell Good Saturdays pop-up series. Additionally, L’Oréal announces new leaders to its hair-care brands, and Target gets in on the ChatGPT shopping…

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