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Fashion
Ugg unveils international ‘Born to Feel’ brand platform to continue its hot streak
By Danny Parisi
Sep 22, 2026

Ugg is kicking off a new overarching brand vision this week with Born to Feel, a platform that will reach across marketing, stores and the company's international divisions.

Member Exclusive
Brands refocus on physical retail as AI disrupts digital customer acquisition

Fashion and beauty brands are leaning on stores, events and human service as AI continues to reshape their digital marketing playbooks.

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