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Marketing Playbook
Bath & Body Works has a successful holiday season on its wishlist. Can Zooey Deschanel help it deliver?
By Emily Jensen
Oct 26, 2026

Like with many retailers, the holiday gifting period can be a make-or-break period for the fragrance and body-care company. And with increased competition in the mass market, a still evolving turnaround plan and macro economic pressures on shoppers, the stakes for the 2026 holiday season may be higher than ever.

Member Exclusive
Luxury Briefing: Luxury brands are betting on fewer, bigger stores as unrest in France forces closures

This week, a look at why luxury brands are closing smaller stores and spending more on their biggest locations, just as unrest in France forces some doors shut. Plus, the standouts from this week’s earnings, exclusive Traackr data on…

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Glossy+ Exclusives See More
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    Glossy+ Research: Brands’ focus on owned channels wavers for the 2026 holiday season
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    Luxury Briefing: Luxury brands are betting on fewer, bigger stores as unrest in France forces closures
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    Glossy+ Research: Brands’ focus on owned channels wavers for the 2026 holiday season
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    Glossy Pop Newsletter: SharkNinja is turning its fans into beauty sellers ahead of the holidays
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