Jul 2, 2026
How does a 20-year-old market leader stay on top? For sunscreen brand Supergoop, it requires an evolving channel mix that includes adding mass retailers like Target, joining Amazon’s Premium Beauty channel and using TikTok Shop to market lesser-known SKUs. Supergoop CMO Lauren Weinberg joined host Lexy Lebsack onstage at Glossy’s annual E-Commerce Summit to unpack the brand's channel strategy shifts made so far this year.
Beauty Briefing: How exclusivity is driving niche fragrance sales This week, I checked in on how niche fragrance brands like Ex Nihilo are driving hype and creativity with limited-edition scents. Additionally, Bath & Body Works joins Ulta, and Sephora expands its quiet hours.
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