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The Culture Effect
From butter to banana: How yellow took over fashion and beauty in 2025
By Emily Jensen
Dec 26, 2025

In fashion and in beauty, hues of buttery yellow offered a mix of sunny optimism and ironic humor in a surprisingly wearable shade that took over 2025. And the craze for all things yellow may not be fading anytime soon.

Glossy 50
Special Projects
Glossy 50 2025: The people who shaped fashion and beauty this year

Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a…

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