Sep 3, 2026
Lorne Lucree, a beauty exec-turned-wellness disruptor, took on legacy incumbents in the allergy space in January with the launch of Wizard Wellness, a line of drug-free, microbiome-focused allergy care. Nine months later, the line has entered Walmart, CVS and Target. Glossy Beauty Podcast host Lexy Lebsack sat down with Lucree to learn how he used a beauty playbook to get there.
Beauty Briefing: A year after launching at Ulta, Rodan + Fields is expanding again — this time to Amazon This week, I checked in on skin-care brand Rodan + Fields’ plans for growth out of its affiliate-model roots. Additionally, Old Navy launches its beauty line and a former Weight Watchers CEO gets into the fragrance boom.
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