Mass beauty is experiencing renewed momentum. According to Circana data released in May, mass beauty sales rose 7% year over year in the first quarter of 2026 to $18.1 billion. It's no surprise to the creators focused on the category.
For the Wellness Briefing, Glossy is reporting from our annual E-Commerce Summit where brand leaders from Ulta Beauty, Supergoop!, SharkNinja, Tarte, Sephora, Beekman1802 and more shared tactics and tips to supercharge brand success…