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Marketing Playbook
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
By Emily Jensen
Apr 8, 2026

Another beauty brand is stepping into the sports arena. On Wednesday, the beauty subscription service announced a new partnership with the 2025 WNBA champions as it seeks to reach audiences outside of traditional beauty channels.

Luxury Briefing: Shanghai Fashion Week is drawing global attention again, but Chinese brands are moving differently this season
Member Exclusive
Luxury Briefing: Shanghai Fashion Week draws global attention again as China bounces back

In this week’s Luxury Briefing, I interview designer Susan Fang ahead of her Shanghai Fashion Week show, as local presenting brands focus on a variety of growth strategies. Also, an HSBC forecast for 2026 luxury growth; executive moves…

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