Scent Beauty launched Sabrina Carpenter’s first perfume, Sweet Tooth by Sabrina Carpenter, in 2022. Since then, Carpenter has not only launched more scents, she has also gone from ex-Disney child star to one of pop’s leading voices. Her fragrances have grown, as well, with sales topping $100 million in 2025. And for 2026, the brand, like Carpenter herself, is looking to expand its global footprint.
Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a…