search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Campus
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
The Glossy Beauty Podcast
Why does this Estée Lauder-owned brand keep reformulating its hero products?
By Lexy Lebsack
Oct 8, 2026

What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple.

Member Exclusive
Beauty Briefing: Are you olive, cool or warm-toned? Why beauty consumers are obsessing over undertones 

This week, I checked in on the online communities making undertones a main topic of conversation. Additionally, Tate McRae joins the celebrity fragrance market, and Sephora expands its footprint in the U.K. with a partnership with…

Latest Stories
  • Member Exclusive
    Fashion Briefing: How 3 fashion brands crossed $100 million in revenue without outside investment
    Oct 8, 2026
  • Marketing Playbook
    ‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
    Oct 7, 2026
  • Sponsored
    How fashion marketplace Otrium eliminated brand bidding and saved more than $40,000 in 3 months 
    Sep 8, 2026
  • Member Exclusive
    Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships
    Oct 7, 2026
  • Sponsored
    Playbook: What it takes for brands to launch and scale with big beauty retailers
    Jul 27, 2026
  • Fashion
    Zara and Gap are borrowing luxury’s playbook. Can they keep the attention?
    Oct 7, 2026
Glossy+ Exclusives See More
  • Member Exclusive
    Fashion Briefing: How 3 fashion brands crossed $100 million in revenue without outside investment
    Oct 8, 2026
  • Member Exclusive
    Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships
    Oct 7, 2026
  • Member Exclusive
    Beauty Briefing: Are you olive, cool or warm-toned? Why beauty consumers are obsessing over undertones 
    Oct 6, 2026
  • Member Exclusive
    Luxury Briefing: Gucci and Prada give Milan Fashion Week something to talk about
    Oct 2, 2026
The Latest Glossy+ Research See More
  • Member Exclusive
    Glossy+ Research: Marketers navigate a changing CTV landscape
    Sep 9, 2026
  • Member Exclusive
    Glossy+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti
    Aug 26, 2026
  • Annie’s Ibiza turns its U.S. debut into a holiday retail experiment
    Member Exclusive
    Glossy+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
    Aug 4, 2026
  • Member Exclusive
    Glossy+ Research: Brands are expanding their creator marketing strategies
    Jul 28, 2026
Pop See More
  • Glossy Pop Newsletter
    Why food partnerships are only getting bigger: ‘Everyone is in each other’s business,’ plus news
    Oct 2, 2026
  • Beauty
    The Lipstick Lesbians: ‘AI can recommend a lipstick. It can’t tell you how it feels’
    Sep 30, 2026
  • Glossy Pop Newsletter
    How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom
    Sep 25, 2026
  • Beauty
    The sports and beauty crossover still has ‘lots of room to grow’
    Sep 21, 2026
The Latest from Modern Retail Discover Modern Retail
  • ‘Plastic-free’ is the new battleground in coffee makers 
  • Modern Retail+ Research: How agencies adapt to a media landscape shaped by AI and creators
  • How agentic commerce helps brands like Willy Chavarria optimize for BFCM
  • Shoe tattoos and ballet ribbons: Why Crocs is embracing more ‘elevated’ accessories
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.