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Store of the Future
Can Printemps New York revitalize the department store perfume counter?
By Emily Jensen
Aug 27, 2025

With a sleek aesthetic and tight curation, Printemps New York is making a case for the department store as a perfume playground. But the retailer is also emerging at a time when the department store perfume counter has lost ground to newer players like indie boutiques, Sephora’s growing fragrance aisle and online shopping.

Member Exclusive
Fashion Briefing: How Mack Weldon turned a line of cotton sweats into its biggest customer acquisition tool

At a time when the consumer market is anything but certain, a consistently selling product that keeps customers coming back is every fashion brand’s dream. Mack Weldon, the men’s comfort apparel brand, has spent the last decade…

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