Sep 7, 2026
As Shopify pushes further into AI-led shopping, Aviator Nation is rethinking how product data, brand storytelling and real-life discovery work together. The brand has started seeing orders from ChatGPT, but says the bigger challenge is making sure AI understands what makes the brand valuable.
Fashion Briefing: The Canada-US trade war is creating a ‘less integrated North American fashion market’ A few months ago, as economic tensions between the U.S. and Canada were heating up, many fashion brands were feeling cautiously confident that they’d be able to manage whatever targeted tariffs or new trade regulations came up. Then…
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