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Glossy Pop Newsletter
How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom
By Zofia Zwieglinska
Sep 25, 2026

The Netflix series “America’s Sweethearts” has expanded the Dallas Cowboys Cheerleaders’ global audience, attracting new fashion and beauty partnerships. But the women creating that value do not necessarily share directly in the resulting sponsorship revenue.

Member Exclusive
Fashion Briefing: Why more fashion brands are using vintage fashion on the runways, in marketing and in-store

Including at New York Fashion Week, in stores, in marketing campaigns and in their design studios, more fashion designers are incorporating vintage fashion into their businesses.

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    How Netflix’s ‘America’s Sweethearts’ fueled a Dallas Cowboys Cheerleaders brand boom
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