Set is giving customers the access traditionally reserved for influencers. Its Coastline collection generated $3.5 million online in 24 hours, while its $500,000 Austin activation helped acquire thousands of new shoppers.
This week, I checked in on skin-care brand Rodan + Fields’ plans for growth out of its affiliate-model roots. Additionally, Old Navy launches its beauty line and a former Weight Watchers CEO gets into the fragrance boom.