Taking a cue from fashion and beauty marketing, makers of fans and other cooling devices are looking to collaborations, stylish colorways and influencer marketing to make cooling devices like fans into not merely a functional tool but a desirable accessory.
This week, I chatted with the founders of some of beauty’s hottest brands on how they converted their expertise in makeup, skin and hair into their own lines. Additionally, Maison Crivelli joins the growing perfume row along…