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Glossy Pop Newsletter
The campaigns that caught marketers’ attention in 2025
By Sara Spruch-Feiner
Dec 19, 2025

To close out the year, Glossy asked top marketers to reflect on the campaigns they wish they had come up with — and that will inspire their own work in the coming year.

Glossy 50
Special Projects
Glossy 50 2025: The people who shaped fashion and beauty this year

Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a…

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