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Glossy Pop Newsletter
Glossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales 
By Lexy Lebsack
Aug 28, 2026

After two successful seasons in partnership with “Love Island,” L'Oréal-owned Maybelline has expanded its footprint this year to stunning results. Glossy sat down with Yasmin Dastmalchi, president of Maybelline New York, to learn more.

Member Exclusive
Fashion Briefing: As the wellness industry booms, fashion brands are hosting pilates classes and selling juices

Over the last few months, fashion brands have launched a plethora of new IRL marketing campaigns that lean into all things wellness: Pilates classes, healthy juices, protein smoothie pop-ups and yoga have shown up repeatedly, as brands…

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    Luxury Briefing: The resale market knows what luxury will revive next
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    Glossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales 
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    Glossy Pop Newsletter: PepsiCo-owned Poppi hires 250 paid student ambassadors to lead on-campus marketing, identify sales channels
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