Dec 9, 2025
This week, I checked in on the spate of investments from major conglomerates into niche fragrance brands. Additionally, Gap taps Summer Fridays for its latest collab, and Black Friday data points to cautious purchasing.
Luxury Briefing: Inside Hugo Boss’s plans to reset in 2026 In this week’s Luxury Briefing, Hugo Boss’s revenue decline raises questions about the fate of mid-premium brands in a K-shaped economy.
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