Closed door events are out and intimate neighborhood meet-ups are in. Glossy's Jill Manoff interviews Neda Whitney, president and managing partner at Matte Projects, and Reese Pozgay, SVP of brand and marketing at Moose Knuckles Canada, about the power of community building through thoughtful IRL events.
Many brands have flourished despite no outside investment, scaling up into sizable businesses entirely with their own funds. As funding becomes harder to come by, it’s an increasingly important skill to be able to make it on your own.