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Loyalty & Community
How to use IRL events to build community against a ‘sea of sameness’ online
By Lexy Lebsack
Oct 12, 2026

Closed door events are out and intimate neighborhood meet-ups are in. Glossy's Jill Manoff interviews Neda Whitney, president and managing partner at Matte Projects, and Reese Pozgay, SVP of brand and marketing at Moose Knuckles Canada, about the power of community building through thoughtful IRL events.

Member Exclusive
Fashion Briefing: How 3 fashion brands crossed $100 million in revenue without outside investment

Many brands have flourished despite no outside investment, scaling up into sizable businesses entirely with their own funds. As funding becomes harder to come by, it’s an increasingly important skill to be able to make it on your own.

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