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Expansion Strategies
Marc Jacobs looks to the Daisy fragrance empire in the relaunch of his makeup line
By Emily Jensen
May 25, 2026

Front and center in the new iteration of Marc Jacobs Beauty is a familiar favorite: Daisy. The Marc Jacobs Daisy fragrance, a pillar of Coty’s portfolio since its original launch in 2007, has already inspired countless flankers and now serves as a through line in the fashion designer’s anticipated return to beauty.  

Member Exclusive
Fashion Briefing: Fashion resale is finally ready for primetime

With the rise of resale powerhouses like Vinted and the expansion of resale channels by fashion brands like Eileen Fisher, secondhand fashion has gone from a niche way to save money to a legitimate, mainstream phenomenon.

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