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Marketing Playbook
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
By Emily Jensen
Oct 7, 2026

As an 87-year-old brand, Revlon has made many of the defining makeup products of the 20th century. But keeping up with makeup in the 21st century is another proposition.

Member Exclusive
Luxury Briefing: Gucci and Prada give Milan Fashion Week something to talk about

In this week’s Luxury Briefing, I check in with buyers from Harrods and Bloomingdale’s for their takes on this season’s Milan Fashion Week. Plus, Traackr data insights on magazines and the impact of brands appearing on September covers…

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Glossy+ Exclusives See More
  • Member Exclusive
    Wellness Briefing: Fiber brand BelliWelli’s Walmart playbook includes celeb cameos, giveaways and fashion partnerships
    Oct 7, 2026
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    Beauty Briefing: Are you olive, cool or warm-toned? Why beauty consumers are obsessing over undertones 
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    Luxury Briefing: Gucci and Prada give Milan Fashion Week something to talk about
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The Latest Glossy+ Research See More
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    Glossy+ Research: Marketers navigate a changing CTV landscape
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    Glossy+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
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