When brides think about their makeup, Lancôme wants to be the first brand on their mind. To do so, it's embarking on a multi-pronged strategy to show — or remind — brides that it has always been a purveyor of bridal elegance.
This week, I checked in with Denise De Baun, the CEO of Helight, a buzzy new sleep device, as well as experts in the sleep space, to better understand this growing wellness category. Additionally, The Body Shop reenters the U.S….