Glossy: News and analysis in beauty, fashion and luxury

Aug 7, 2026

The better-for-you soda leader has distributed more than a million free cans of Poppi across 150 U.S. college campuses this year as part of a multi-prong marketing effort to reach Gen Z students. The initiative is driven by 250 paid student ambassadors, partnerships with 20 sorority chapters, a merchandise collection available at Target, and a new ‘ambassador crew’ program that taps best friend groups for on-campus content creation.