The complex, hours-long appointments that led to Hailey Bieber-inspired glazed donut nails, as well as nails dotted with berries or stars or bedazzled with gems, no longer apply. Now, the trend is a nude, simple manicure, and even (gasp!) simply bare, unpainted nails.
The cost, both to produce and to purchase eyewear, is relatively low, making them a lower barrier for entry for consumers and a lower commitment for the brands.