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Glossy Pop Newsletter
A viral $660 perfume and the dupe conversation inspired Guerlain’s first paid influencer campaign
By Sara Spruch-Feiner
Apr 24, 2026

Guerlain is 198 years old and has created over 1,100 perfumes. Today, it sells around 100. And it is currently embarking on its first-ever paid influencer campaign to promote one of those fragrances — a $660 extrait, dubbed Vanille Planifolia.

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The discontinuation of the Pepsi watch is a “seismic moment” in the watch industry that will be discussed for decades, experts say.

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