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Sephora is bringing prestige beauty shopping into Google’s AI ecosystem
Beauty
Sephora is bringing prestige beauty shopping into Google’s AI ecosystem
By Zofia Zwieglinska
Jun 3, 2026

Sephora has long been known for its in-store beauty advisors, product discovery and loyalty-driven personalization. But as more consumers start their shopping journeys inside AI-powered platforms like ChatGPT and Claude, the retailer is moving to bring that same beauty expertise into new digital environments.

Luxury Briefing: With Versace sold, Capri is betting on accessible luxury’s opening
Member Exclusive
Luxury Briefing: With Versace sold, Capri is betting on new consumer demand for accessible luxury

In this week’s Luxury Briefing, I check in with analysts Luca Solca and Simeon Siegel on the state of Capri as it looks to grow Michael Kors and Jimmy Choo with new executive hires.

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