search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Sydney Sweeney, the Sphere and a $75 million problem: Inside American Eagle’s high-stakes reboot
Beauty
Eugenics, AI slop and cultural appropriation: The fashion and beauty controversies that defined 2025
By Danny Parisi
Dec 29, 2025

2025 came with plenty of controversies and scandals. Fashion and beauty brands got caught up in familiar controversies, like accusations of racism and cultural appropriation. But there were also newer scandals, such as leaning too hard on AI in marketing. The way they responded to those scandals is worth analyzing.

Glossy 50
Special Projects
Glossy 50 2025: The people who shaped fashion and beauty this year

Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a…

Latest Stories
  • Expansion Strategies
    Exclusive: Tower 28 expands to body care with eczema-friendly body wash
    Dec 29, 2025
  • Beauty
    Post-acquisition, Dr. Squatch plans to become an ‘icon brand’
    Dec 29, 2025
  • Sponsored
    How Rudes Denim and other story-driven independent brands are winning today’s value-conscious consumers
    Nov 18, 2025
  • The Culture Effect
    From butter to banana: How yellow took over fashion and beauty in 2025
    Dec 26, 2025
  • Sponsored
    Six ways creativity can reignite growth for beauty brands in 2026
    Dec 15, 2025
  • Luxury’s K-shaped reality is forcing brands to pick a side
    Fashion
    The K-shaped economy is forcing luxury brands to pick a side
    Dec 26, 2025
Glossy+ Exclusives See More
  • Member Exclusive
    Beauty Briefing: The trends set to shape the fragrance market in 2026
    Dec 23, 2025
  • At 10, Nadine Merabi bets on bridal-adjacent whitewear and disciplined growth
    Member Exclusive
    Luxury Briefing: At 10, Nadine Merabi bets on bridal-adjacent whitewear and disciplined growth
    Dec 19, 2025
  • Member Exclusive
    FullBeauty’s deal with Destination XL, the revival of Matches Fashion, and the acceleration of fashion M&A
    Dec 18, 2025
  • Member Exclusive
    Wellness Briefing: The 2025 wellness trends that drove the industry this year
    Dec 17, 2025
The Latest Glossy+ Research See More
  • Member Exclusive
    Glossy+ Research: Unwrapping brands’ 2025 holiday marketing strategies
    Oct 1, 2025
  • Member Exclusive
    CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
    Aug 26, 2025
  • Member Exclusive
    Glossy+ Research: Wholesale fashion brand execs speak about the challenges of working with large and specialty retailers
    Aug 25, 2025
  • Member Exclusive
    Glossy+ Research: From content scaling to live-selling pivots, how emerging brands are evolving their marketing playbooks
    Aug 5, 2025
Pop See More
  • Glossy Pop Newsletter
    The campaigns that caught marketers’ attention in 2025
    Dec 19, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: As run clubs replace nightclubs, Cymbiotika rides the trend
    Dec 12, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Hero caps off a year of firsts with a holiday-themed pop-up
    Dec 5, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Merit leans into humor with its ‘The Five Minute Face Off’ campaign
    Nov 28, 2025
The Latest from Modern Retail Discover Modern Retail
  • How brands shifted marketing and media strategies through the year of tariffs
  • The winners and losers of tariffs
  • In memoriam: Brands we lost in 2025
  • The K-shaped economy is forcing luxury brands to pick a side

logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.