After two successful seasons in partnership with “Love Island,” L'Oréal-owned Maybelline has expanded its footprint this year to stunning results. Glossy sat down with Yasmin Dastmalchi, president of Maybelline New York, to learn more.
Over the last few months, fashion brands have launched a plethora of new IRL marketing campaigns that lean into all things wellness: Pilates classes, healthy juices, protein smoothie pop-ups and yoga have shown up repeatedly, as brands…