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Beauty
How consumer demand for value is changing beauty shopping
By Sara Spruch-Feiner
Dec 23, 2025

Spurred by tariffs, inflation and job insecurity, 2025 was a year of consumers pulling back on discretionary spending and redefining value. It’s a shift that executives not only recognized but also actively recalibrated their strategies around in 2025.

Glossy 50
Special Projects
Glossy 50 2025: The people who shaped fashion and beauty this year

Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a…

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