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Glossy Pop Newsletter
What’s driving the beauty bag charm trend
By Sara Spruch-Feiner
Mar 27, 2026

It was nearly 10 years ago, in 2017, that Glossier first released a sweatshirt. It was simple, with the name of the brand emblazoned across the front. And then, in 2024, Hailey Bieber reinvented the beauty merch wheel with the invention of the Rhode Lip Case. Now, charms are a booming beauty trend.

Member Exclusive
Wellness Briefing: The wellness patch brands leading the category’s explosive growth, plus news

For the Wellness Briefing, Glossy checked in with Alyssa Williams Atkinson, category insights manager at Spate market research, to unpack the stunning online growth of the wellness patches marketplace. This includes a 2,700%…

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