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The Culture Effect
Beauty brands are lining up for the frozen yogurt craze
By Emily Jensen
Jun 17, 2026

With its protein- and probiotic-packed bowls, froyo is back as the treat of the summer. Beauty brands looking for the next viral marketing moment want in.

Luxury Briefing: Mytheresa is using AI to find future VIPs, not replace personal shoppers
Member Exclusive
Luxury Briefing: Mytheresa is using AI to find future VIPs

For this week’s Luxury Briefing, Glossy spoke with LuxExperience CEO Michael Kliger about how the company is using AI across Mytheresa, Net-a-Porter, Mr Porter and Yoox — and why the company’s biggest opportunity may not be…

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