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"The Five Minute Faceoff" is Merit's first evergreen brand campaign and marks its highest investment in a campaign's production, said CMO Aila Morin.
This week, I checked in on the strategy behind the fragrance brand By Rosie Jane’s Smell Good Saturdays pop-up series. Additionally, L’Oréal announces new leaders to its hair-care brands, and Target gets in on the ChatGPT shopping…