Oct 1, 2026
Over the last month, the number of rugby shirts on runways, worn by celebrities and released by brands at every price point has reached a critical mass. High-end versions of the rugby shirt were shown by the likes of Gucci and Zankov at Milan and New York Fashion Week, respectively. And celebrities like Gigi Hadid and Rihanna have been photographed in classic rugby shirts, leading to roundups and gift guides with headlines like "Rihanna and Gigi Hadid Convinced Me to Try the Cool-Girl Fall Trend That’s on Sale From $18."
Beauty Briefing: Fragrance is taking a page from the romantasy craze as Fine’ry teams up with ‘A Court of Thorns and Roses’ This week, I checked in on the merch market growing around the blockbuster ACOTAR series. Additionally, Sally Beauty makes a play for NFL fans, and Ilia Beauty founder Sasha Plavsic spills her secrets.
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