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Fashion Briefing: Fashion brands are descending on the NYC marathon to tap into the vibrant running community

By Danny Parisi

Oct 29, 2026

The New York City Marathon is one of the year's biggest, and most disruptive, events for New Yorkers. It draws tens of thousands of runners and millions of spectators, shuts down many of the city's roads, and sends hordes of sweaty, fatigued runners riding the subway home with a warm blanket and a bottle of Gatorade. It's also a prime marketing opportunity for fashion brands.