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Expansion Strategies
Inside Sabrina Carpenter’s plan for global fragrance domination
By Emily Jensen
Jan 7, 2026

Scent Beauty launched Sabrina Carpenter’s first perfume, Sweet Tooth by Sabrina Carpenter, in 2022. Since then, Carpenter has not only launched more scents, she has also gone from ex-Disney child star to one of pop’s leading voices. Her fragrances have grown, as well, with sales topping $100 million in 2025. And for 2026, the brand, like Carpenter herself, is looking to expand its global footprint.

Glossy 50
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Glossy 50 2025: The people who shaped fashion and beauty this year

Even in a retail era where every year is an unprecedented year, 2025 is set to be remembered by insiders who were challenged every step of the way. It was the year tariffs rocked supply chains and pricing structures, AI became a…

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