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Beauty Briefing: Beauty sales are booming. And so is Project Pan
By Emily Jensen
Dec 2, 2025

This week, I checked in on the surge in “Project Pan” among beauty collectors in 2025. Additionally, initial Black Friday sales data shows spend-happy consumers this year and LVMH makes a play for niche fragrance.

Member Exclusive
Wellness Briefing: What’s driving vitamin sticker sales?

This week, I checked in with leaders in the vitamin sticker category, including execs at The Good Patch, Barrière, and Esker. The category revolves around transdermal, sticker-like patches that deliver active ingredients through the…

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