On November 14, Cymbiotika launched four of its hero products in all Target stores and on Target.com. A week prior, it launched its first out-of-home Wellness Tour, which kicked off in Target's hometown of Minneapolis and has continued with a run club, in partnership with the rapper Gunna. It's been a busy time for the supplement brand, which launched in 2019.
This week, I checked in with Liz and Joey Zwillinger, the married co-founders behind a new line of women’s supplements called Biologica. The line includes three fizzy drink mixes that replace multivitamins for women in their…