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Everlane’s next big bet on loyalty: fixing your favorite jeans
Fashion
Exclusive: Everlane’s next big bet on loyalty centers on fixing your favorite jeans
By Zofia Zwieglinska
Nov 14, 2025

Everlane is bringing circular fashion to its retail experience with the launch of a Denim Repair and Mending program at its Williamsburg, Brooklyn store. Beginning November 15, customers can bring in their favorite jeans for free repair for a limited time, plus they'll receive a 25% discount on new Everlane denim during opening weekend. The program reflects the brand’s focus on establishing a more elevated identity that began last year.

Member Exclusive
Wellness Briefing: A look at Ulta Beauty’s 2 distinct wellness consumers, plus news

This week, I am recapping my on-stage conversation with Laura Beres, vp of wellness at Ulta Beauty, at Glossy’s annual Beauty & Wellness Summit in Newport Beach last week. Highlights include her unique perspective on Ulta’s two…

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