Aug 21, 2026
When the brand trip first emerged in tandem with 2010s influencer culture, the genre’s lavish getaways exemplified the kind of aspirational lifestyle many users tuned in to Instagram to see. But as audiences have grown weary of seeing mega-creators living in the lap of luxury, brands are rethinking brand trips as a marketing strategy.
Wellness Briefing: Hims & Hers plots rapid expansion into peptide therapies like BPC-157, plus news For the Wellness Briefing, Glossy is unpacking Hims & Hers Q2 earnings meeting where CEO Andrew Dudum explained the telehealth’s plan to rapidly expand into six experimental peptide therapies including BPC-157, TB-500, MOTS-c,…
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