Sephora Strategies

Sephora Strategies: What MAC needs to succeed at Sephora

By Emily Jensen

Feb 23, 2026

MAC has long since been available in international Sephora markets like Canada and the U.K. But with a new creative director in Nicola Formichetti, fresh talent like pop star Chappell Roan and a rebounding makeup category hungry for color, MAC has earned a place at Sephora's U.S. fleet. And with MAC's parent company The Estée Lauder Companies still finding its footing in makeup, a diversified retail presence at a global powerhouse like Sephora is as important as ever.