Storied streetwear brand Off-White has faced an uncertain future since the death of founder Virgil Abloh in 2021. Interparfums, which acquired the brand's fragrance license in 2024, is preparing to launch its first Off-White perfumes in 2027 as it grows its fragrance portfolio.
This week, I checked in how Violet Grey is looking to fill the void for premium beauty retail in new markets. Additionally, buyers are eyeing niche fragrance brand Parfums de Marly, and Maybelline is embracing ChatGPT as a discovery…