Oct 22, 2026
In a lot of ways, supplement company Cymbiotika has perfected the form factor and distribution for modern day vitamins. Now, it's taking on the beauty supplement category with a splashy, fashion-forward advertising campaign made with OBB Media. Durana Elmi, co-founder of Cymbiotika, joins the Glossy Beauty Podcast to walk through the strategy behind the launch.
Beauty Briefing: Would you buy a $775 fragrance sight unseen? This week, I checked in on luxury fragrance brand Floraïku Paris’s newest launch ahead of the holidays, and whether its U.S. consumers will blind buy a $500-plus bottle of perfume. Additionally, Jennifer Lawrence teases a…
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