The hope is that podcasts have a longer shelf-life and that existing customers can engage on a deeper and more long-form level with a brand than just scrolling past a video on social media.
This week, I checked in on the Estée Lauder Companies’ integration with Shopify as it seeks to make its operations more nimble. Additionally, Sephora makes the move to TikTok Shop, and OPI’s parent company files to go public.