In March, Ulta Beauty announced its plans to launch on TikTok Shop to better serve young, digitally-native consumers. On Wednesday, the retailer debuted its first official TikTok Shop campaign: a partnership with rapper Ice Spice to debut her first fragrance, In Ha Mood, with a small, limited-edition product release ahead of its official September launch.
For Canadian brands, the new wave of tariffs adds to the continued instability of the lucrative U.S. market and expedites plans for moves like establishing local distribution.