Member Exclusive

Fashion Briefing: As international travel increases, brands are showing up in hotel room closets, room service menus and airport newsstands

By Danny Parisi

Aug 13, 2026

As traditional retail channels get glutted with competition, fashion brands are increasingly looking for interesting and unique venues to show up in customers' lives. And as Americans increase their travel habits, both domestically and abroad, showing up in hotels, airports and other travel locations has become an appealing strategy.