Member Exclusive

Beauty Briefing: With aluminum-free deodorants now commonplace, Curie wants to be known as a performance brand

By Emily Jensen

Jul 21, 2026

This week, I checked in on deodorant brand Curie’s new look and how it fits into Walmart’s demand for more premium beauty. Additionally, fragrance influencer Funmi Monet launches her own perfume line, and Macy’s plucks a former Kering exec to take over Bluemercury.