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Glossy Pop Newsletter
Glossy Pop Newsletter: As TikTok embraces ‘Chinese Baddie’ culture, TCM brands see a breakthrough moment
By Sara Spruch-Feiner
Jan 30, 2026

On TikTok, everyone is suddenly Chinese. It is a rare trend that is overwhelmingly positive. Across race and cultural backgrounds, users have been logging onto the app to document themselves boiling apples to drink in hot water, buying house slippers to avoid walking barefoot at home and ditching cold foods for breakfast. Phrases associated with the trend include being a “Chinese baddie” or being in a very “Chinese time in [one's] life.”

Member Exclusive
Wellness Briefing: Is absorption the new supplement industry frontier? Plus, industry news

This week, I sat down with the founders of the 3-year-old supplement brand The Absorption Company, which launched a collection of single-nutrient supplements last week. Glossy spoke to Nate Medow and Zeke Bronfman, co-founders of the…

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