Jul 1, 2026
Coty is expanding Boss Bottled, the nearly three-decades-old flagship franchise within its Boss fragrance business, to women’s fragrance for the first time. The aim is to turn its strength with male consumers into a broader, dual-gender business.
Beauty Briefing: How exclusivity is driving niche fragrance sales This week, I checked in on how niche fragrance brands like Ex Nihilo are driving hype and creativity with limited-edition scents. Additionally, Bath & Body Works joins Ulta, and Sephora expands its quiet hours.
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