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Ulta Strategies
Exclusive: Ulta Beauty taps Ice Spice for its first TikTok Shop campaign to unveil the rapper’s first fragrance
By Lexy Lebsack
Jul 24, 2026

In March, Ulta Beauty announced its plans to launch on TikTok Shop to better serve young, digitally-native consumers. On Wednesday, the retailer debuted its first official TikTok Shop campaign: a partnership with rapper Ice Spice to debut her first fragrance, In Ha Mood, with a small, limited-edition product release ahead of its official September launch.

Member Exclusive
Fashion Briefing: Canadian brands are investing in US fulfillment centers in wake of new tariffs

For Canadian brands, the new wave of tariffs adds to the continued instability of the lucrative U.S. market and expedites plans for moves like establishing local distribution.

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