This week, I checked in on how expertise is showing up at Sephora in both its brand curation and marketing strategies. Additionally, Olive Young announces big ambitions to grow across Southern California, and Skims tries to make nice after backlash to its Advent calendars.
In this week’s Luxury Briefing, Ralph Lauren ramps up holiday marketing, Coach bets on limited colorways over Black Friday bargains, and Reddit reveals how shoppers decide whether luxury is worth the price.