The Culture Effect

The Fifteen Percent Pledge calls Ulta Beauty’s Muse Accelerator program a blueprint for positive systemic changes to the beauty industry. But how did the retail heavyweight take the program from idea to tentpole project in less than three years? As Ulta Beauty prepared to onboard three more mentee brands from its program and kick off its third accelerator cohort this summer, Glossy sat down with the executive behind the standout program to learn more.