The Culture Effect

The world of beauty dupes has changed dramatically over the past few years. Fueled by younger shoppers snapping up fragrance and color cosmetics inspired by luxury offerings, the newly-positive sentiment around dupes has all but cemented their place in the industry. Now, with few legal precedents preventing their proliferation and looming instability across the beauty supply chain chased by global tariffs, dupes are primed to lead the beauty industry in the coming years.