New Business Models

On Thursday, Rent the Runway announced a partnership with Amazon Fashion centered on selling both used rentals and new, unworn pieces from its Design Collective line on the marketplace. The Design Collective, first announced by Rent the Runway in 2018, has so far functioned as a house label. It's made in partnership with designers and incorporates RTR data on what its renters like. Rent the Runway has exclusively offered new Design Collective styles for rental, before later offering the worn styles for sale.