Marketing Playbook

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Glossy+ Research: The state and future of the media agency, from client spending to retail media’s impact

By Catherine Wolf

Oct 9, 2024

Glossy’s 2024 Media Agency Report examines the current and future state of media agencies, with a focus on how clients are spending in digital channels, particularly social media and retail media.

Podcasts See More

The Glossy Beauty Podcast
The beauty gifts teens want for the holidays
Dec 4, 2025
The Glossy Beauty Podcast
Special Crossover Episode: The Shopper’s Black Friday Playbook
Nov 27, 2025
Fashion
Glossy Podcast: Inside the rise of the Ralph Lauren Christmas trend
Nov 21, 2025

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Feb

New York, NY February 11, 2026
AI Marketing Strategies
Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.
1
Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.