Expansion Strategies

Few beauty brands can afford to hire a Kardashian as their spokesperson, but tapping Khloé as global brand ambassador is just one way It's a 10 is investing in its 20th anniversary this year. CEO and founder Carolyn Aronson is leveraging the company’s $500 million annual retail sales revenue into its first spokesperson, a packaging rebrand planned for summer 2026 and an autobiographical book release, which will provide business advice from Aronson, the self-made billionaire and sole owner of It’s a 10 Enterprises. Glossy sat down with Aronson to learn more.

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