Expansion Strategies

Expansion Strategies

Exclusive: Herbivore bets big on body care with a 15-piece collection and arrival at Ulta Beauty

By Emily Jensen

Dec 15, 2025

More than a decade after its initial founding, the natural skin-care brand Herbivore has been raring for a comeback with the hiring of a new CEO and CFO in 2024 and 2025, respectively. Now, the beauty brand is closing the year with another piece to its expansion puzzle: a new 15-piece body-care collection exclusive to its latest retail partner, Ulta Beauty.

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