Emerging Technologies

Glossy’s Look Ahead: 2024

The beauty industry trends that will shape mass and masstige in 2024, according to incubator executives

By Lexy Lebsack

Dec 21, 2023

Executives at leading incubators and accelerators predict the industry trends that will dominate the mass and masstige beauty spaces in 2024.

Podcasts See More

The Glossy Fashion Podcast
The Glossy Podcast: Insights from Glossy’s holiday research report — plus, Grace Wales Bonner joins Hermés
Oct 24, 2025
The Glossy Beauty Podcast
Helen Steed gives an inside look at packaging for Glossier, Merit and Rhode
Oct 23, 2025
The Glossy Fashion Podcast
Glossy Podcast: Victoria’s Secret’s new era, Gucci’s EU fine and Armani’s leadership change — plus, Ty Haney on Outdoor Voices 2.0
Oct 17, 2025

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Events See more

3
Nov

Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.
13
Nov

Virtual November 13, 2025
The Future of Commerce
Industry leaders will break down how they’re winning at modern commerce by using AI to their advantage, updating their marketing playbooks, elevating the customer experience and more.
17
Nov

Virtual November 17, 2025
Glossy+ AI Commerce Strategies Town Hall
Brand executives will come together to discuss their current challenges and best practices when it comes to leveraging AI to support their businesses.