Emerging Technologies

Glossy’s Look Ahead: 2024

The beauty industry trends that will shape mass and masstige in 2024, according to incubator executives

By Lexy Lebsack

Dec 21, 2023

Executives at leading incubators and accelerators predict the industry trends that will dominate the mass and masstige beauty spaces in 2024.

Podcasts See More

The Glossy Beauty Podcast
Sephora welcomes Gen Alpha shoppers with brands designed for them
Oct 9, 2025
The Glossy Fashion Podcast
Glossy Podcast: Recapping Milan Fashion Week, and breaking down the competition between LVMH and Hermès
Oct 3, 2025
The Glossy Beauty Podcast
Amazon bets on K-Beauty, Ulta Beauty embraces Squishmallows, and 3 Glossy Pop Award winners share their campaign success secrets
Oct 2, 2025

Go to Podcasts page

Events See more

22
Oct

Virtual October 22, 2025
AI Marketing Strategies
In this live event, editors from Digiday, Glossy and Modern Retail will unpack the emerging playbook of brands embracing this brave new world.
3
Nov

Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.
13
Nov

Virtual November 13, 2025
The Future of Commerce
Industry leaders will break down how they’re winning at modern commerce by using AI to their advantage, updating their marketing playbooks, elevating the customer experience and more.