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For the first time, Amazon hosted a second Prime Day in one year; it ran from October 11 – 12. The online marketplace typically hosts its annual Prime Day in summer. As more retailers are unveiling holiday deals earlier this year, however, Amazon’s fall event is also a move to attract early holiday shoppers.
This isn’t the first time the company has experimented with Prime Day-like sales before. Amazon has previously hosted summer sales, pet sales and even a fall beauty event. Unlike previous non-Prime Day sales, this second Prime Day, dubbed the Prime Early Access Sale, features deals from most of Amazon’s top categories.
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