With election results delayed, brands’ marketing has remained paused, allowing impactful news to take precedence on digital channels. And many stores have stayed boarded up out of uncertainty around how Americans will react when a president is announced. While the extended stop-in-play was to be expected, it puts added pressure...

Over the past few years, micro-influencers have become the darlings of the social media community. Their followings — which account for 10,000–50,000 users — have been known to exhibit unusually high engagement. But over the past several months, there’s been an unexpected uptick in the emphasis brands are placing on...

Following its mid-March announcement to close its 1,254 U.S. stores (but still continuing to pay its store associates), Ulta disclosed on late Thursday that it was temporarily furloughing its associate support as of April 19. Ulta would not state the number of employees that would be affected by the furlough,...

When California and New York announced statewide lockdowns late last week, it was a jolt to workers in the notoriously hard-working fashion industry. Rather than take it lying down, many started fighting for their companies. For example, rather than cease production altogether, they found a workaround in the form of...

This month, the probiotic skin-care brand will launch its full 30-plus product assortment in nearly all 1,200 stores -- where it sits in between Proactiv and Clarisonic -- and will host 500 events in said locations over the course of the year. The amplified suite of products and events is...

Clorox's wellness DTC brand Objective launches a new brand look today, including an updated logo, packaging and website to widen its age range appeal to include the millennials that have been the core of most DTC brands’ strategies.

On Friday, Sephora Collection made its first foray into clean makeup, after first introducing clean skin care in 2019. All of Sephora Collection skin care and makeup are under $20, whereas clean skin care and makeup from Sephora partners like Farmacy and Ilia range from $22-$62 and $13-$52, respectively.

Product payoff, texture, scent and color matching matter to all customers and to all categories even as store environments have changed. But in tandem with shopping moving online, product reviews have become all the more important.

Eos two new OTC products, called The Hero Extra Dry Treatment and The Fixer Medicated Lip Ointment address severely chapped lips and cold sores. This launch not only represents a product expansion for Eos (which previously added hand lotion to its assortment at the end of 2019) but a move...

German conglomerate Henkel continues to get serious about direct-to-consumer beauty. Recently, Henkel acquired majority stakes in DTC hair-color business ESalon in June 2019, and in Invincible Brands Holding, a DTC business that owns Hello Body, Banana Beauty and Mermaid+Me, in July 2020. Now, it is launching an incubated digital brand...

As the top streetwear retailers have rolled out new data, activations and directions since the start of the year, it’s become clear that all have realized the opportunity in consumers beyond the male shopper. And they’re going after them. 

“Cosmeceutical” and “scientific” are some of the words that come to mind when thinking of German skin-care brands, but the G-beauty world is increasingly getting on board with clean, natural and plant-based marketing.