Social distancing mandates due to the coronavirus outbreak have called off the go-to content creation processes of fashion and beauty companies big and small. To compensate, they’re looking to influencers and digital tools that are suited to a world where every day is WFH.

A brand marketer at a growing DTC brand shares why the company decided not to move forward with the Checkout commerce feature, after several weeks of conversations with Instagram.

The New York Times has seen an uptick of beauty brands advertise in its Sunday print editions as of late, from Love Beauty and Planet, Love Home and Planet, Beautycounter and Glossier.

The fashion industry contributes four percent to global waste annually. But at New York Fashion Week 2020, designers placed unprecedented focus on their sustainability efforts.

It appears that clean makeup's time has finally arrived. Lawless Beauty is one of many clean makeup brands with ambitious plans for 2020. RMS Beauty will debut three clean makeup exclusives in Sephora stores in the first quarter of next year, as will Aether Beauty.

New York Fashion Week designers are increasingly embracing size diversity -- and this season, they’re being more honest about the decision to do so: It’s also smart for business. 

In a luxury building near the South Williamsburg waterfront, there's an immaculately designed three bedroom, three and a half bath penthouse that rents for $15,000 a month. It's fully decorated with custom furniture, Gucci wallpaper and bookshelves galore, but no one lives in this home. Instead its a space designed...

Where you once found one or two DTC stores popping up in a neighborhood, customers can now find whole streets lined with brands like Naadam, Everlane, Warby Parker, Brooklinen and Buck Mason. Some are flocking to areas where rent is cheaper, while others are looking for smaller square footage in...

The company is hellbent on setting itself up for a stronger fashion e-commerce business in 2020. At the end of 2019, Bonobos co-founder Andy Dunn shared his plans to step away from the Walmart in late January. He currently oversees all of Walmart's digital consumer brands, including Eloquii and Allswell,...

In early November reads, DevaCurl saw it had decreased its bounce rate by approximately 40% and increased its conversion rate by 33% on desktop and over 90% on mobile. New visitor conversion is also up by 20%.

As direct-to-consumer brands struggle to make it on their own, often due to sky-rocketing customer acquisition costs, many wind up turning to retail partners to take advantage of their reach. But wholesale can be tricky to navigate for small DTC companies. With drop-shipping, a young brand can worry less about...

While plenty of DTC brands use Instagram to win over younger consumers, here's how others are going after Gen-X shoppers.