Naturium launched six body washes in 2022 that have all gone viral on social media. Each body wash addresses a different concern, and the overall response to the brand's body wash collection has been resoundingly positive. One Amazon user even called the products "the Holy Grail of body washes."
On the heels of its December 11 entry into fragrance and body care, Rare Beauty has more newness up its sleeve — but this time, it's not for sale. On January 10, Rare Beauty introduced the Comfort Club, a digital hub dedicated to providing its community with strategies for finding comfort.
FaceGym partnered with French beauty brand Isamaya to launch a collection of sculpting tools. The collab kicks off with a tool that preps the face for makeup application.
Everyone on TikTok is documenting themselves getting ready, whether it's for school, to go out or to go to a funeral (yes, really). Influencers make careers of it (see: Alix Earle). Normal people do it. And as of late, 9-year-olds do it, too. They're using buzzy brands like Drunk Elephant,...
Ciara, the singer and serial entrepreneur, can check off yet another item on her bucket list next week as her skin-care brand hits the proverbial shelves of QVC.
The past 12 months have been a busy time for Lauryn Bosstick, who hosts The Skinny Confidential Him & Her podcast with her husband, Michael Bosstick, and founded a beauty brand, also dubbed The Skinny Confidential. In September, she expanded the brand into the body care category with a body...
Like other underrepresented cultures, Latinx cultural practices, ingredients and products date back centuries. And many of the remedies and routines are rooted in herbs and plants proven to heal certain ailments. As such, Latinx wellness founders often use these natural ingredients in their products.
Sisters Sadie and Abby Bowler started working on their brand at ages 16 and 18, respectively. They developed the formulas for three years before launching the brand, called SadieB, in 2022. Sadie is now 21, and Abby is 22. In late February, SadieB launched in Target.
The event, which began on October 27 and will run through November 6, gives Sephora’s Beauty Insider members exclusive discounts on skin-care, hair-care and fragrance products. Throughout the event, members will receive discounts based on their membership tier.
After acquiring Follain in October 2022, Credo Beauty relaunched the clean beauty brand this week with new packaging and updated formulations. The rollout also features a collaboration with Erin and Sara Foster, co-founders of clothing brand Favorite Daughter.
Jennifer Lopez may just be the busiest beauty founder ever. The international actress-singer and entrepreneur always has a project in the works, but her eponymous brand JLo Beauty is equally a business and passion project. First launching in January 2021, JLo Beauty now boasts 11 products that include the Beso...
When I was between the threshold of childhood and adulthood, experiencing my first zits and, maybe, occasionally washing my face (not often, but — you must remember, Instagram and TikTok did not yet exist, nor did the word 'influencer,' to which half of my journalistic career is now devoted), I...