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Executives at leading incubators and accelerators predict the industry trends that will dominate the mass and masstige beauty spaces in 2024.

Scotch Porter founder Calvin Quallis tells the story of how the brand emerged from his popular barbershop to become the top beard-care brand at Target.

On the heels of its December 11 entry into fragrance and body care, Rare Beauty has more newness up its sleeve — but this time, it's not for sale. On January 10, Rare Beauty introduced the Comfort Club, a digital hub dedicated to providing its community with strategies for finding comfort.

Sisters Sadie and Abby Bowler started working on their brand at ages 16 and 18, respectively. They developed the formulas for three years before launching the brand, called SadieB, in 2022. Sadie is now 21, and Abby is 22. In late February, SadieB launched in Target.

Everyone on TikTok is documenting themselves getting ready, whether it's for school, to go out or to go to a funeral (yes, really). Influencers make careers of it (see: Alix Earle). Normal people do it. And as of late, 9-year-olds do it, too. They're using buzzy brands like Drunk Elephant,...

The past 12 months have been a busy time for Lauryn Bosstick, who hosts The Skinny Confidential Him & Her podcast with her husband, Michael Bosstick, and founded a beauty brand, also dubbed The Skinny Confidential. In September, she expanded the brand into the body care category with a body...

Naturium launched six body washes in 2022 that have all gone viral on social media. Each body wash addresses a different concern, and the overall response to the brand's body wash collection has been resoundingly positive. One Amazon user even called the products "the Holy Grail of body washes."

Like other underrepresented cultures, Latinx cultural practices, ingredients and products date back centuries. And many of the remedies and routines are rooted in herbs and plants proven to heal certain ailments. As such, Latinx wellness founders often use these natural ingredients in their products.

Ciara, the singer and serial entrepreneur, can check off yet another item on her bucket list next week as her skin-care brand hits the proverbial shelves of QVC.

After acquiring Follain in October 2022, Credo Beauty relaunched the clean beauty brand this week with new packaging and updated formulations. The rollout also features a collaboration with Erin and Sara Foster, co-founders of clothing brand Favorite Daughter.

The event, which began on October 27 and will run through November 6, gives Sephora’s Beauty Insider members exclusive discounts on skin-care, hair-care and fragrance products. Throughout the event, members will receive discounts based on their membership tier.

Cetaphil is entering a new era, according to Tara Loftis, the brand's global president. And to usher it in, it's tapped Gen-Z queen Katie Fang (5.2 million followers on TikTok, 506,000 on Instagram).