Glossier and Bala Bangles' price increases follow a series of others from indies like RMS Beauty, Deciem and E.l.f. to majors like Procter & Gamble. Some like P&G increased prices in 2021, but price hikes throughout beauty and wellness categories appear ongoing and constant. It begs the question, how resilient...

On Wednesday, Olive launched as a cardboard delivery box alternative for fashion shoppers seeking more convenience and sustainability. For members who download the app or Chrome extension, the company compiles their fashion purchases across retailers into a single tote, or “shipper,” to be delivered at a chosen cadence. The tote...

A year after launching its VR online store, Charlotte Tilbury Beauty is doubling down with a new social shopping feature.

Definite Articles, the brand started by Aaron Sanandres, co-founder and CEO of shirt company Untuckit, launched last month with a mission: to create a more sustainable activewear line, starting with socks.

Arielle Charnas, also known by her blog-turned-brand name Something Navy, has 1.3 million followers on Instagram who want to know the deets on every product she wears and uses. On Tuesday, she launched an activewear collaboration with Bandier that includes strappy sports bras accented by ruffles, wrap tops befitting a...

Shama Amalean, COO, Thinx Inc. The global ethical fashion market is expected to grow from $6.35 billion in 2019 to $8.25 billion in 2023, according to The Business Research Company. The trade imperative is clear — building a brand that wins means building one that puts people and the planet first. ...

Saint Jane and Foria were some of the first CBD-centric brands that hit the market, but both are veering outside their tried-and-true territory. Saint Jane launched its Luxury Sun Ritual SPF on May 31, and Foria debuted two non-CBD products on June 9: Breast Oil with Organic Botanicals and Awaken...

Over time, Goodman has witnessed the evolution of how Pinterest fits within people’s social media consumption and has gone from being a special-occasion platform for people planning apartment decoration or getting married to now being an “always-on” website to seek inspiration and shop. With this in mind, Pinterest has focused...

More retailers are incorporating avatars into the online shopping experience to help shoppers determine their best fit. According to early findings, it not only helps them to buy smarter, but it also results in them staying longer on shopping pages and encourages repeat purchasing. In addition, it could alleviate the...

Nike, a global company that employs more than 75,000 people and pulled in $17 billion in revenue in 2021, has an interactive map on its corporate site meant to provide transparency into its manufacturing processes. The site shows every factory where Nike products are made, along with data related to...

Corianna and Brianna Dotson, better known as Coco and Breezy, have been playing by their own rules since launching the Coco & Breezy eyewear brand in 2009. “It was challenging for us when we first started [in the fashion industry] -- with nothing, like less than $1,000. We didn't go...

Rather than pushing must-have gifts, stressing shipping deadlines and investing in happy, jolly campaigns, brands are throwing their holiday playbooks out the window. WIth Americans dealing with unprecedented concerns and hardships, marketers have read the room and are approaching the season with fresh care and consideration.