search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Fashion

NikeID meets Pokemon characters for ‘PokeID’

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Glossy Team
Aug 1, 2016

You may have caught them all by now, but have you got your Pokemon-inspired kicks yet?

Gene Lu and Duncan Hoge, UX designers at agency R/GA Portland, have launched a project that crowdsources Pokemon shoe designs using NikeID.

PokeID is a Tumblr that features designs of different Nike shoes in the colors of specific Pokemon characters made using NikeID, the service that lets customers personalize and design their own Nike merchandise.

On the Tumblr, users click a Pokemon-inspired shoe to be taken to the Nike store, where they can purchase their own kicks in the colors of, say, a Tentacool or Psyduck. Users can also upload their own designs. There are currently 37 Pokemon-inspired designs available. (There are 151 Pokemon available in the Pokemon Go game, so expect more to come.)

Lu, a man of many side hustles, previously traced out iconic “Star Wars” imagery in his runs around Portland by creating routes in the shape of Stormtroopers, Darth Vader and At-At Walkers using Nike+.

R/GA is the company that built Nike+ and NikeID; it launched NikeID back in 2005 as a redesigned website experience that let users “save” shoe designs, then brought it to physical stores and on mobile.

Expect to see more retailers dabbling in augmented reality down the line. As Footwear News reported last week, Nike has filed patents to let users use augmented reality systems to design shoes using a VR headset. Pokemon Go itself has brought Pokemon hunters into retail stores in search of the critters.

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
Related reads
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Sabrina Carpenter’s music videos are the new billboard for beauty brands
  • The Glossy Fashion Podcast
    Glossy Podcast: NBA Draft fashion, Skims x Cavalli and LVMH’s flip-flops — plus, Lisa Yamner Green on the launch of Daydream
  • Member Exclusive
    Fashion Briefing: How brands from IWC to Pacsun are hitching a ride on Formula 1’s explosive growth
Latest Stories
  • Member Exclusive
    Beauty & Wellness Briefing: What’s up with beauty’s executive musical chairs?
  • Beauty
    Exclusive: Versed lands at Ulta Beauty, backed by its biggest influencer push yet
  • Expansion Strategies
    Can the body mist category grow up?
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.