To measure the impact influencers have on consumers’ purchasing behaviors, Glossy+ Research analyzed the levels of engagement influencers who made waves in 2023 received on their sponsored Instagram and YouTube posts, as well as the influencer marketing trends for the year ahead.
Since the beginning of the year there have been several news stories and coordinated leaks on what beauty brands are looking for buyers. But despite the number of brands purportedly on the market, what companies would be interested in buying them?
What does it take to launch a viral product? And better still, how can a brand successfully turn a product’s sell-out moment into a hero franchise that can help bankroll the company’s trajectory for years to come? During the Glossy Beauty Pop event in Los Angeles, senior reporter Sara Spruch-Feiner hosted…
This week, an in-depth look at brands’ Olympics strategies, plus, the current challenges around AI, the latest funding rounds, new executive shifts and other news to know.
In this edition of the Glossy+ Research Briefing, we analyze LVMH’s 2024 first-quarter earnings. As one of the largest luxury conglomerates, its earnings report gives insight into the current state of the luxury market.
At Glossy’s Beauty Pop event hosted in Los Angeles last month, Live Tinted founder Deepica Mutyala, Monday Born founder Teni Panosian and Cyklar founder Claudia Sulewski discussed their respective experiences of leaping from influencer to founder and adjusting to life as the leader of a brand.