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Research

Member Exclusive
Glossy+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
By Catherine Wolf and Li Lu
May 25, 2026

Glossy+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.

Related Coverage

  • CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
  • Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro
  • Research Briefing: YouTube claims largest portion of both ad placements and budget allocations
Featured
  • CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
    May 1, 2025
  • CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths
    Apr 16, 2025
  • Glossy+ Research Data Sheet: How brands and agencies are applying AI tools for marketing
    Apr 24, 2025
Latest Stories
  • Revolve generative ai campaign
    Member Exclusive
    Glossy+ Research: Marketers’ AI use rises, but tech skills stall
    May 18, 2026
  • Fashion shopping and search AI agents
    Member Exclusive
    Glossy+ Research: Marketers optimize GEO strategies amid the effects of zero-click search
    May 11, 2026
  • Luxury fashion’s AI marketing experiments hit a turning point
    Member Exclusive
    Glossy+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
    May 6, 2026
  • Member Exclusive
    Glossy Research: 1 in 4 executives expects AI to replace jobs within their company in the next 12 months
    Apr 27, 2026
  • Is fashion’s AI boom solving a real problem?
    Member Exclusive
    Glossy Research: 3 out of 4 brand leaders are using AI for data analysis, but ROI on AI spend remains modest
    Apr 21, 2026
  • Member Exclusive
    Glossy+ Research: Expectations around AI are straining brand-agency relationships
    Apr 20, 2026
  • Is fashion’s AI boom solving a real problem?
    Member Exclusive
    Glossy+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
    Jan 7, 2026
  • Member Exclusive
    Glossy+ Research: QVC, HanesBrands and Katia Designs share their TikTok Shop strategies
    Dec 15, 2025
  • Member Exclusive
    Glossy+ Research: Investors share advice for founders looking to raise capital
    Nov 17, 2025
  • Member Exclusive
    Glossy+ Research: Consumer brand investors share red and green flags they see from brands and founders
    Nov 3, 2025
  • Member Exclusive
    Glossy+ Research: Unwrapping brands’ 2025 holiday marketing strategies
    Oct 1, 2025
  • Member Exclusive
    Glossy+ Research: Brand leaders weigh in on the effects of wholesale on direct sales channels
    Sep 9, 2025
  • Member Exclusive
    Inside the Glossy Influencer Index: Which influencer strategies are proving effective in 2025
    Aug 12, 2025
  • Member Exclusive
    Glossy+ Research: From TikTok to ChatGPT, fashion brand execs weigh in on the future of brand discovery
    Jul 28, 2025
Show More

Looking for something?

Podcasts See More
  • The Glossy Beauty Podcast
    L’Oréal-owned Lancôme is leveraging longevity in prestige skin care under veteran exec Vania Lacascade
    May 21, 2026
  • The Glossy Fashion Podcast
    The Swatch x Audemars Piguet Royal Pop isn’t a wristwatch. Will the hype die off?
    May 15, 2026
  • The Glossy Beauty Podcast
    Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?
    May 14, 2026
Go to Podcasts page
Events See more
  • 1
    Jun
    Miami, FL June 1-3, 2026
    Glossy E-Commerce Summit

    At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

  • 11
    Sep
    New York, NY September 11, 2026
    Glossy Pop NYC

    Glossy Pop NYC is the ultimate event for beauty lovers looking to get up close and personal with the industry’s most exciting brands and content creators.

  • 23
    Sep
    New York, NY September 23, 2026
    AI Marketing Strategies

    Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.

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