Most people reading the room would agree that wearing a trend flaunting one’s wealth — logomania, for one — would be in poor taste considering the state of the economy. Plus, as consumers get more thoughtful about their discretionary spending — leading more with cost-per-wear than #OOTD, for example — fashion styles offering…
Eos’s growth in the shaving category appears to buck the industry’s trajectory. According to Mintel’s 2022 Shaving and Hair Removal Products report, the U.S. shaving and hair removal market is expected to drive $3.7 billion in total 2022 retail sales, a decline of 0.3% from 2021.
Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is 3-year-old Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year.
While brands are primarily focusing on their own DTC channels, new survey results show that marketplaces are beating retailers as targets for brand investment.
According to NPD Group data for the fourth quarter of 2022, U.S. prestige beauty industry sales revenue grew 15% year-over-year to reach $27.1 billion in 2022, with fragrance increasing by 11%.
While L’Oréal Paris’s Telescopic Lift mascara may have made headlines earlier this year for more controversial reasons, the product has also enjoyed a lot of organic popularity, according to new Glossy-exclusive research from Launchmetrics.