Pop

When Brandon Edelman (@bran_flakezz) hit 1 million followers on TikTok, he had a goal in mind. He wanted to take his followers on the kind of trip they see creators go on all the time — the kind known for elaborate branded experiences, fancy meals and "room drops," or gifting left around a hotel room or laid out on its bed. He had already been taking local followers in Philadelphia, where he lives, to dinner and loved the idea of bringing more of them to experience the city he loves.