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Pop

Glossy Pop Newsletter
Glossy Pop Newsletter: Summer Fridays built an obsessive community — that consistently sells out its merch
By Sara Spruch-Feiner
Jun 9, 2023

In 2020, at the height of the pandemic, Summer Fridays launched its first merch: a tie-dye sweat set, with the brand's name embroidered on each piece. It sold out in three minutes. "We were panicking on the phone with our merch vendor. We ended up having to do a second order because we had so many people asking to sign up for a waitlist," said Blair Badge, the brand's vp of marketing. "We were like, 'Let's do something that's really cozy and [feels like] self-care, since we're all at home. It started very organically," she said.

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The Glossy podcast
Week in Review: Telfar ends Bag Security, fashion returns to the office and Stitch Fix may leave the U.K.

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  • 20
    Jun
    New York, NY June 20, 2023
    Glossy Wellness Leaders Dinner

    The Wellness Leaders Dinner is an exclusive event that brings together influential leaders and executives in the wellness industry for an evening of networking, collaboration, and candid conversation.

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    Glossy+ Research Presentation: The YouTube Influencer Index

    Join us on June 27 at 12 p.m. ET for a live analysis and Q&A with Glossy’s senior researcher, Dania Gutierrez and editor-in-chief, Jill Manoff who will reveal the results of the Glossy YouTube Influencer Index and dive deep into its findings. Bring your questions for a Q&A following the...

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