Sincerely Yours will debut in Sephora, on September 6. While many Sephora brands have targeted Gen Z, Sincerely Yours appears to be the retailer's first clear bid directly for Gen Alpha's wallets.
With luxury prices soaring, outerwear brands like Moose Knuckles and Soia & Kyo are seizing a clear market gap. But rising tariffs are making North America a tougher bet, forcing Canadian brands to look abroad for profitable…