Jul 16, 2025
Subscription fragrance platform Scentbird is taking an innovative approach to fragrance marketing through its integrations with pop culture and entertainment. For example, most recently — as a launch event for its new fragrance set — it hosted a "scent-a-long" of "I Know What You Did Last Summer" during a pre-release screening of the film on Tuesday.
Fashion Briefing: J.Crew is betting on global activations amid rising American interest in Europe In this week’s Fashion Briefing, a look at J.Crew’s focus on Europe, which aligns with consumers’ interests. Also, early insights from Prime Day and back-to-school, executive moves at Parker Thatch and Vuori, and news to know.
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