Modern Distribution

Goop plans for 20-30 new brick-and-mortar locations as it opens its 7th permanent store

By Lexy Lebsack

Jun 19, 2025

Goop’s in-house brands, Goop Beauty and G Label, will fill 80% of the new 647-square-foot Aspen storefront. It marks the company’s seventh permanent location, with 20-30 more to come over the next few years, Matthew Blythe, Goop’s vp of retail, told Glossy.