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Marketing Playbook
Exclusive: Why Sol de Janeiro is bringing back one of its most beloved body mists. For now.
By Emily Jensen
Jun 13, 2025

The 10-year-old body-care brand has remained ahead of the body mist craze with on-trend gourmand scents and immersive storytelling. Now, two years after it was discontinued, Sol de Janeiro is bringing back the fan favorite Cheirosa 39 mist.

Member Exclusive
Beauty & Wellness Briefing: Sephora is about to have a lot more insight into customer data

This week, I talked to Nielsen IQ about its new data sharing partnership with Sephora. Additionally, Glossier gets in on the body mist craze and Quince takes a stab at beauty retail.

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