The 10-year-old body-care brand has remained ahead of the body mist craze with on-trend gourmand scents and immersive storytelling. Now, two years after it was discontinued, Sol de Janeiro is bringing back the fan favorite Cheirosa 39 mist.
This week, I talked to Nielsen IQ about its new data sharing partnership with Sephora. Additionally, Glossier gets in on the body mist craze and Quince takes a stab at beauty retail.