Sep 9, 2025
On Tuesday's earnings call, Puig CEO Marc Puig stated that the niche fragrance sector saw double-digit growth in the first half of 2025, as led by Byredo. But he expects the fragrance boom will temper in the latter half of the year amid uncertainties from tariffs.
Fashion Briefing: How Aldo is leaning on TikTok for its continued comeback Aldo is leaning into what’s working — including viral TikTok campaigns and a heavy reliance on user-generated content — as it repositions the brand’s marketing strategy.
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