Jun 16, 2025
While E.l.f. Beauty and Saie announce price hikes, LVMH signals reluctance to raise beauty pricing, and buzzy brands like Bubble and Coco Kind share promises to maintain pricing. Plus, new studies show even a 10% increase could erode brand loyalty. Glossy investigates the pros and cons of passing tariff expenses off to consumers.
Luxury Briefing: Coach bets on WNBA and TV to reach the next luxury consumer Coach is ramping up its WNBA partnership: It will run linear TV ads during nationally televised games this month, and it’s planning a big marketing moment that will coincide with the WNBA All-Star Weekend in July.
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