Fashion

US and China tariff truce brings relief, but American brands are skeptical it will hold

By Danny Parisi

May 12, 2025

Many brands have spent the last few months diligently exploring new manufacturing options, traveling to countries like Vietnam, Sri Lanka and Cambodia to set up new factory relationships. While those countries are also hit with tariffs, none had a higher rate than China. Now with the new truce, many brands are reconsidering those moves.