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Ten seats left: Attend the Glossy Beauty & Wellness Summit Nov. 3-5 in Newport Beach

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Ten seats left: Attend the Glossy Beauty & Wellness Summit Nov. 3-5 in Newport Beach

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Glossy Pop Newsletter
Glossy Pop Newsletter: What’s behind the under-$100 perfume boom
By Sara Spruch-Feiner
Oct 10, 2025

It's been a busy year for fragrance innovation and new-to-market fragrance brands — specifically those playing in the under $100 space.

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Glossy+ Research: Unwrapping brands’ 2025 holiday marketing strategies

Glossy+ Research examined which commerce channels are dominating brands’ holiday strategies this year, how brands and retailers are approaching discounting, and how revenue expectations are guiding marketing decisions during the…

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