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Everlane’s sale to Shein shows the limits of sustainability-led DTC
Fashion
Everlane’s sale to Shein shows the limits of sustainability-led fashion brands
By Zofia Zwieglinska
May 18, 2026

Everlane’s reported sale to Shein shows how sustainability-led DTC brands are struggling to compete amid new standards for speed, scale and data-driven production models.

Burberry’s FY26 earnings point to a Coach-style playbook built on scarf bars, swimwear and activewear
Member Exclusive
Burberry adopts a Coach-style playbook built on scarf bars, swimwear and activewear

Burberry’s turnaround efforts are reading more like a Coach-style playbook: make the brand’s most recognizable codes easier to shop, easier to understand and more culturally visible.

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