Apr 28, 2026
More brands are leaning into smaller-scale creators, with creator networks and “community” brand trips replacing mega-influencer campaigns and lavish influencer trips.
Luxury Briefing: How DeMellier is increasing demand while doing less According to DeMellier founder Mireia Llusia-Lindh, the cult U.K. bag brand is leaning into craftsmanship and alternative materials to build loyalty in a tougher luxury market.
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