On posted a record $853 million in Q2 sales. Co-founder David Allemann breaks down DTC gains, Asia growth, tennis visibility, and luxury collabs with Loewe and Zendaya.
The denim brand True Religion is well on its way to the goal of $1 billion in annual sales. And according to CMO Kristen D’Arcy, an ambitious marketing strategy at a time when many other brands are pulling back on ad spend has been…