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Fashion
David Allemann on On’s $853 million quarter, tennis push and Loewe lift
By Zofia Zwieglinska
Aug 12, 2025

On posted a record $853 million in Q2 sales. Co-founder David Allemann breaks down DTC gains, Asia growth, tennis visibility, and luxury collabs with Loewe and Zendaya.

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Fashion Briefing: True Religion’s exuberant marketing strategy is already paying off

The denim brand True Religion is well on its way to the goal of $1 billion in annual sales. And according to CMO Kristen D’Arcy, an ambitious marketing strategy at a time when many other brands are pulling back on ad spend has been…

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