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Shoptalk
‘Culture is moving at the speed of swipe’: Why E.l.f. Beauty considers itself an entertainment company as much as a beauty brand
By Emily Jensen
Apr 1, 2026

With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.

Member Exclusive
Luxury Briefing: In a volatile Middle East, bags charms reaching $250,000 are catching on

For this week’s Luxury Briefing, I spoke with designer and founder of Bag Bijoux Ashna Mehta about why high jewelry is moving onto handbags. As charm culture scales at the entry level, a new category is emerging at the top end, shaped…

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