Jun 20, 2025
Cowboy Colostrum just launched a third flavor of its powder hero product, Strawberry, and to celebrate, it is embarking on a summer of related activations — all on the East Coast, with a specific focus on the Hamptons.
Beauty & Wellness Briefing: E.l.f Beauty bets on the allure of archetypes in a new Pinterest partnership This week, I report on E.l.f. Beauty’s new interactive partnership with Pinterest, which taps into the growing color season analysis social media trend to drive consumers to e.l.f’s curated product collections. Additionally,…
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