Fashion

Member Exclusive

Luxury Briefing: Amid owner VF Corp’s plans to sell off brands, Timberland asserts its power

Feb 7, 2024

"In 2023, we celebrated our 50th anniversary. And we told ourselves, ‘This isn't a birthday party; this is our moment to propel the brand into the future,’" said Geraldo Rodriguez, the brand's head of energy marketing and collaborations.

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