Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.
Melissa Daniels is a California-based journalist who has written for numerous publications including the Associated Press, Law360, The Desert Sun, the Pittsburgh Tribune-Review and many more. In addition to more than a decade of working in journalism staff roles, she's been a waitress, bridal sales consultant and freelance social media strategist. She has a master's degree in digital audience strategies from Arizona State University and a bachelor's in newspaper journalism from Syracuse University. You can email her at mdaniels@modernretail.co.
As brands look to capitalize on artificial intelligence and new data tools, transparency with employees is key to successful implementation.
Scaling a retail footprint is a growth strategy for many brands, but it requires careful research and planning.
In conversations with Modern Retail, some brands questioned the value of having too many buy now, pay later-style options on their checkout, wondering if it would look too cluttered and scare away the shopper.
About half of Tampon Tribe's sales are business-to-business, putting its clean period care products in places like hotels and corporate campuses. Jennifer Eden spoke with Modern Retail at the eTail West conference in Palm Springs about the tampon brand's focus on sustainability.
Some brands are more interested in making user-generated content part of their video strategy rather than influencer marketing.
AI personalization, product drops and wholesale expansion were some top-of-mind strategies at this year's eTail.
Lovesac increased its advertising and marketing spend by 10% last quarter as part of its continued plan to drive net sales among young shoppers.
ETail West is celebrating its 25th year at its conference in Palm Springs starting on Monday. Here's what's in store for the event this year.
DoorDash is adding Sephora to its lineup of non-restaurant retailers, which will bring about 340 new brands to the app-based delivery service.