Fashion

Roots taps Seth Rogen for holiday campaign

By Sara Spruch-Feiner

Nov 4, 2025

For its holiday campaign, dubbed "Anything Roots," Roots, the 52-year-old Canadian brand best known for leather goods and sweats, tapped a famous Canadian face: Seth Rogen, creator, writer and star of the Emmy-sweeping show "The Studio." Rogen stars as Roots's holiday concierge, available to advise on gifting needs.

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