Fashion

Canada Goose, the Canadian brand known for its thick winter coats, has had significant success with Gen Z, thanks to changing controversial materials it uses and revamping its social strategy over the course of 2021. A quarter of the brand's online sales now come from Gen Z. What's more, out of all of its customer age demos, Gen-Z accounts for the highest portion of its website visits, the most time spent on the website, the most pages viewed and the highest conversion.