CR Fashion Book president Vladimir Restoin Roitfeld doesn't usually go the easy route. In the spring, as the pandemic threatened to make this a bye year for the company's fashion show, he pitched another event organizer threatened by the pandemic (amFAR, a non-profit working against HIV/AIDS) on collaborating on a fully digital show. "We worked [...]
In the five days following Thanksgiving, there's usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami.
Rather than pushing must-have gifts, stressing shipping deadlines and investing in happy, jolly campaigns, brands are throwing their holiday playbooks out the window. WIth Americans dealing with unprecedented concerns and hardships, marketers have read the room and are approaching the season with fresh care and consideration.
Outside of Rowan, which raised $4 million in funding last year, fashion brands including Frame and M.M. LaFleur have refocused their retail efforts on appointment-booking and in-store services to make up for the fact that, for most standard purchases, consumers now opt to order online. Deloitte said it expects to see holiday sales made online [...]
The new checkout experience, the product of a partnership with fintech startup Bolt, will be rolled out on Forever 21's e-commerce site this week. It will eventually make its way to all of ABG's brands, and act as a foundation for a cross-brand loyalty program that will launch in the future, Adam Kronengold, ABG's chief [...]
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