MeUndies, the DTC subscription underwear brand, is using purpose-driven collections around events, like Pride, to grow its community of shoppers. On Thursday, the brand rolled out its latest line of Pride-inspired underwear, which includes three different prints for men and women.
At the Glossy Summit in Miami, executives from across the fashion, beauty and luxury worlds converged in Miami to discuss how the industry is evolving and transforming.
Knot Standard, a made-to-order menswear brand founded in 2012, has been doing customization since day one. But now the brand is taking that idea to the next level, making the online and in-store shopping for its customized products as seamless as possible. This week, the brand will be rolling out data-driven, technology-powered "style walls" in [...]
Laws of Motion, a DTC womenswear brand, launched last week with its hero product, "The Alpha" dress. The brand spans sizes 00 to 24, offering 99 micro-sizes within that range. Think bra company ThirdLove offering half cup sizes in its bras, but for dresses.
In August, the women’s athletic apparel brand inked a two-year deal to be the exclusive activewear partner of Varsity Spirit, a company that’s hosted competitions for middle-school to college cheerleaders since 1980. Between September and May, Fabletics held pop-ups at eight competitions for a total of 16 days, cherry-picking those in desirable markets that were [...]
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