Running shoe brand On launches a sneaker membership model

The service, which launched on Sept. 15, is $30 a month. To start, subscribers get a pair of On’s Cyclon running shoes, which are made from recycled materials. Six months in, they get a new pair of Cyclons sent to them in the mail, and they send the old shoes back to be recycled into [...]


Ahead of winter, fashion brands prep for the loss of outdoor events

When the pandemic began, in-person indoor events went out the window, but many brands were able to maintain at least a part of their hosting routine by moving things outdoors, to sidewalks or rooftops. But with the winter months fast-approaching, that lifeline can only work for a limited time.


'Sales are up': Bombas co-founder Randy Goldberg on selling socks as more consumers stay home

People may not be getting dressed and going out like they used to, but for Bombas, sales are good. The sock company is beating the target it set for itself back in January, before the pandemic kept people at home (where socks are a little more optional). "Sales are up," Bombas co-founder and chief brand [...]


Inside the numbers: NYFW's media value was muted this season

Media impact value was down for nearly every brand, thanks a lack of in-person shows and big-name celebrity attendees capable of drawing attention. The numbers are no surprise, and they challenge the notion that a mostly digital NYFW could draw comparable buzz to the real thing.


Why the 15% off first-order discount is gaining importance among fashion brands

On nearly any e-commerce site today, you can find a familiar pop-up. “Take 15% off your first order when you sign up for our mailing list.” It’s a tactic so common that it’s become practically invisible -- even to the brands that use it don’t always pay attention to its use. But the pandemic has [...]