Ministry of Supply expands with launch of sub-brand Great Auk Outfitters

Ministry of Supply is taking its first step towards being a multi-brand company with today’s launch of Great Auk Outfitters.  Great Auk Outfitters is launching with a single product: a parka made completely without any animal products, including the oft-used goose down.


'A culture of hiding and shaming': How fashion brands are trying to revamp the plus-size shopping experience

The thinking from Addition Elle was that most women shopping for plus-size clothing don't get the same shopping experience as women shopping for "straight sizes" at places like Zara and Aritzia. While available options for these sizes in fashion have multiplied in the last few years, with companies like Good American and Hours hitting the [...]

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How Burberry used TikTok influencers to reach Chinese millennials

In June, British heritage brand Burberry became one of the first luxury labels to run both paid and organic campaigns on TikTok across the U.S. and the U.K. A month later, the company, now under the creative direction of Riccardo Tisci and under the business direction of CEO Marco Gobbetti, recorded a 4% increase in [...]


Why the new generation of wearable tech has legs

Similar to other trends in fashion that launched with high expectations then fizzled, wearable tech has held on, despite flack and naysayers. And new entries in the space suggest there's new potential for the category. Big companies like Google, luxury houses like Montblanc and sportswear giants including Nike are all spending money on developing wearable tech. [...]


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