Launching into a new category can be expensive and difficult, and that's especially true for activewear which often uses performance materials like spandex that can be more complex to manufacture than materials like cotton. But new tools have sprung up to make the development and launching processes easier. They include materials available via license and programs [...]
This week, an up-close look at the comeback plans of designers who have abandoned fashion's traditional models. Brands breaking up with retailers is trending. A fashion designer closing the door on the wholesale chapter of their business and starting fresh with a direct-to-consumer company was a bigger story in 2016. But the pandemic has forced almost [...]
The progress the brand has made -- including carbon offsets equal to 200% of the brand’s emissions -- shows the benefits of brands making specific public statements about sustainability goals. It also allows the brand to draw lines in the sand and make very clear how the brand’s sustainability efforts will develop. In Canada Goose’s [...]
Brands and retailers from Ba&sh and Farfetch to Adidas and Kendra Scott have all adopted new virtual try-on programs in the last year. One reason: The technology is improving. But also, the pandemic-fueled surge in e-commerce has led to more product returns than ever before, which is a trillion-dollar problem for the retail industry. Virtual [...]
More than 100-years-old, Moscot's Lower East Side store is decidedly a New York institution. And worldwide, the company has 15 retail locations. But that's not to suggest that physical retail is the company's sole focus. "We started our transition [to go] fully into digital several years ago," Zack Moscot, a fifth-generation Moscot and the company's [...]
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