Fashion

Holiday Strategies

The holiday playbook: How brands are navigating launches, stock and promotions

By Emily Jensen

Oct 15, 2026

Glossy+ Research’s holiday report found that most brands don’t plan to offer steeper discounts than in the 2025 holiday season, and bundling options may be more attractive for smaller brands that can’t absorb the costs of steep discounts.

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4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.
7
Jun

Miami, FL June 7-9, 2027
Glossy E-Commerce Summit
At Glossy’s annual E-Commerce Summit, leaders from the most influential beauty and fashion brands will come together to discuss how they’re navigating current challenges and what strategies are proving most effective.