Fashion Briefing: From mall brand to cultural hub: How Pacsun is beating the odds

Its home base of the mall, where it has 400 stores, is struggling, and few of its counterparts that came to market near a food court have thrived. But with its focus on remaining “on top of new things,” according to Chang, Pacsun is gunning to remain an exception. It’s increasingly earning the respect of [...]


Nasty Gal's Kelly Byrne: 'We can be more more agile and reactive' as an online-only business

Platforms like Depop may be synonymous with virtual thrifting and sustainability today, but Nasty Gal, the online fashion retailer under the Boohoo group, is trying to tap back into its early associations with sustainability. “Sustainable products have been what the business is built on” since it launched 15 years ago, said Kelly Byrne, Nasty Gal’s [...]


The benefits and pitfalls of using younger models to target Gen-Z customers

There’s a simple way to bring in Gen Z customers, according to Guido Campello and Sapna Palep, co-CEOs of lingerie brand Journelle: Show styles being worn by people who look like them.

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CMO Summit Recap: How marketers are adjusting to the delayed phase-out of third-party cookies

Digiday’s CMO Summit on July 19-20 covered some of the big issues facing marketers in this pivotal year, including the new timeline for the phase-out of third-party cookies.


Express launches commission-based sales model for fans

Express is attempting to take its influencer marketing to new heights with its new Express Community Commerce program, driven by “Style Editors,” a mix of influencers, micro-influencers and regular shoppers.