search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
Fashion

Esquire is the latest Hearst publication to experiment with voice platforms

By
Jun 29, 2017

Hearst is hearing opportunities in Amazon Echo and Google Home.

To date, Elle, O, The Oprah Magazine, Good Housekeeping and Esquire have all tested voice features. “Esquire Wisdom” — dispensing tips on fashion, food and relationships — launched this week on Google Home. First up: Fourth of July weekend grilling and picnic tips.

“It’s a unique opportunity for the brand to bring its voice to life, literally,” said Sheel Shah, director of mobile growth and innovation at Hearst Magazines Digital Media. “Esquire’s tone and point of view is both engaging and fun, a perfect combination for voice platforms. Because it’s still early days for adoption on voice platforms, we believe simplicity, quality and relevance are key.”

Good Housekeeping debuted last your on Amazon Echo with stain-removal tips, read by Carolyn Forte, director of the Good Housekeeping Institute Cleaning Lab. O featured a reading of Oprah’s book “What I Know For Sure.”  Elle moved into Amazon Alexa in May with a daily horoscope feature that plays when prompted with, “Alexa, open Horoscope.” The program is an extension of the magazine’s monthly horoscope, which is compiled by twin sisters Ophira and Tali Edut, known as The Astro Twins.

“We want to engage consumers where they’re spending time. With [platforms like] Google Assistant, we can bring a new form of entertainment to our fans each day,” Shah said.

  • facebook
  • twitter
  • linkedin
  • email
Related reads
  • Fashion
    Forever 21 is banking on brick-and-mortar and TikTok to fuel its comeback
  • Fashion
    Catastrophic bird flu outbreak at mink farm sparks alarm as some fashion brands won’t give up fur
  • Fashion
    How mid-tier brands like Hoka and Salomon are changing the sneaker resale game
Latest Stories
  • estee lauder
    Member Exclusive
    Beauty & Wellness Briefing: Beauty consumers are not convinced the economy is good
  • Fashion
    Forever 21 is banking on brick-and-mortar and TikTok to fuel its comeback
  • Fashion
    Catastrophic bird flu outbreak at mink farm sparks alarm as some fashion brands won’t give up fur
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.