Wellness

Member Exclusive

Beauty & Wellness Briefing: How brands are preparing for AI-driven GEO search as consumers embrace ChatGPT

By Lexy Lebsack

Sep 30, 2025

This week, I’m highlighting recent conversations with brand execs at Suave, Prakti Beauty and Cosnova about their shifting online search priorities. It’s part of a growing strategy that favors GEO over SEO to ensure a brand’s online presence is optimized for AI platforms like ChatGPT, Google Gemini and Perplexity. Additionally, L’Oréal has a new Americas CEO, Aritzia inks a beauty partnership deal, and Gwyneth Paltrow shutters her 2-year-old mass beauty experiment, Good Clean Goop.

Podcasts See More

Go to Podcasts page

Events See more

24
Mar

Las Vegas, NV March 24, 2026
Shoptalk Glossy x Modern Retail Brand Leaders Dinner
An exclusive, invitation-only dinner bringing together influential brand executives to discuss the topics, strategies and connections accompanying Shoptalk.
1
Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.