Bandier & Body Roll’s collaboration proves to be TikTok gold
Back in November, Bandier was planning an event to introduce influencers to a new product range. Bandier owns and operates a handful of in-house brands, and one of them, Wesley, was getting set to launch a seamless collection.
"We had to figure out a way to show the fabric moving. This isn't a high-impact workout set we were trying to promote; it's more for Pilates or stretching," said Alexis Fried, Bandier's brand marketing coordinator.