Beauty

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Eugenics, AI slop and cultural appropriation: The fashion and beauty controversies that defined 2025

By Danny Parisi

Dec 29, 2025

2025 came with plenty of controversies and scandals. Fashion and beauty brands got caught up in familiar controversies, like accusations of racism and cultural appropriation. But there were also newer scandals, such as leaning too hard on AI in marketing. The way they responded to those scandals is worth analyzing.

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