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Glossy Pop Newsletter: Why Rare Beauty and TikTok Shop are partnering on an IRL pop-up
Apr 26, 2024
Starting with a VIP event on Friday, Rare Beauty and TikTok Shop are co-hosting the latter's first-ever IRL pop-up in Los Angeles. It will be open to the public all weekend. The activation follows Rare and TikTok Shop's "Super Brand Day" joint promotion, which allowed the brand to have a mega TikTok Shop spotlight on its Soft Pinch Luminous Powder Blush launch from April 4-7.
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