Beauty

Ipsy doubles down on creator initiatives with awards program and Times Square billboard

By Sara Spruch-Feiner

Jul 4, 2024

In June, Ipsy, the membership-based multi-brand beauty retailer launched in 2011, hosted its second-annual awards dubbed the Ipsies, meant to be a tool for IRL community building. The awards program allows the company to highlight what its customers have loved the most. In addition, it honors brands and creators.

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