Beauty

Quarantine's new 'it' influencers: Meditation teachers

Head to beauty brands’ Instagram accounts in the COVID-19 era, and you’re likely to see guided breathwork and soundbaths, alongside makeup tutorials and skin-care routines. 

Beauty

OK, Zoomer: How brands can avoid the scourge of Zoombombing

As Zoom has become the dual work and social platform of choice, Zoombombing has been all over the news as online classes and promotional beauty brand events have been affected. Companies large and small have been targets of Zoombombing in recent weeks, including Glow Recipe and Chipotle. 

Beauty

Inside beauty brand Eos' long-term TikTok strategy

On April 4, Eos launched its third TikTok campaign, set to run for eight days and tied to the Easter holiday. It is using the marketing exercise as an opportunity to craft an ongoing and long-term TikTok presence.

Podcasts

Sylvie Chantecaille on selling luxury beauty online without Amazon's help

Sylvie Chantecaille has no illusions about the commercial difficulties presented by the coronavirus pandemic. "Basically our business went dead overnight," she said about her eponymous prestige beauty company, Chantecaille, where she serves as president and CEO. At the same time, the company's forced focus on e-commerce has seen that side of the business mushroom. "We [...]

Podcasts

For Rebecca Minkoff, the pandemic accelerates the business's pre-existing plans

For Rebecca Minkoff, the coronavirus pandemic is a chance for her namesake business to accelerate pre-existing plans. That starts with reexamining the brand's dependence on its own brick-and-mortar stores versus wholesale. "We always had a plan to have the ratios be more equal, and I think this has forced that to happen," Minkoff said on [...]