More DIY beauty services are catching on

As DIY beauty surges, shoppers are become more confident in their at-home abilities. Now, brands that fall in tertiary categories, like hair extensions and eyelashes, are seeing a boom.


Inside customized hair-care brand Prose's new data collection play

Customers have demonstrated a willingness to offer personal data if they feel they are receiving something valuable in return, especially in the case of brand quizzes. Prose's post-purchase survey, called Review and Refine, has helped it increase customer satisfaction and broaden its product portfolio. It's also allowed Prose to scale its customization capacity in tandem [...]


Beauty brands are placing a long-term bet on virtual consultations

Beauty stores may be reopening in some states, but brands are ramping up their online experience with virtual consultations as they plan on e-commerce for the long haul. 

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Inside Ulta's vision of the new beauty store

No beauty-wide set of best practices for re-opening have been set. The National Retail Federation instituted its own set of guidelines for U.S.-wide store re-openings, but none of the recommendations -- which cover curbside pick-up, social distancing and reduced occupancy -- address beauty's core issues like product trial and testing, services and sampling. Still, Ulta [...]


Can Venus Williams' sunscreen launch bring more inclusivity to clean beauty?

As clean beauty’s progress toward inclusivity has been slower than the beauty industry as a whole, Venus Williams has teamed up with The Sunscreen Company and Credo Beauty to offer a new inclusive sunscreen option in the clean category.