Glossy’s glossary to sustainability With COP26 wrapped and droves of brands touting new sustainability credentials, we have put together your guide for understanding the space. Greenwashing (further explained below) is still rife in both product and marketing. Thus, many companies and executives need help understanding the terminology that is shaping the path toward a...
How Carrot aims to create a solve for abandoned carts As more and more consumers curate collections and projects across multiple retailers, Carrot is looking to streamline the process, launching today as the first of its kind extension that works quietly in the background, collecting baskets as you browse.
CEO Mike Cirker on Alpha Industries’ evolution from military outfitter to lifestyle brand For All-American apparel brand Alpha Industries, the evolution from military outfitter to consumer-facing lifestyle brand did not mean sacrificing its roots. “We’re never going to stop selling [military] surplus,” said Mike Cirker, president and CEO of Alpha Industries.
Original Penguin launches first series of NFTs created by TikTok influencers The brand is going through a period of transformation following the long lasting pandemic and a growing interest in heritage brands among Gen Z
Fashion industry takeaways from the first week of COP26 The first week of the international climate change conference came with many announcements from fashion brands.
The blueprint for building a circular fashion brand When it comes to circular fashion, starting from the ground up may be the only way forward, as many production processes cannot be retro-fitted to suit the traditional business model. Fashion brand Minimalist and footwear brand Hilos go into how they built theirs.
Saks expands livestreaming platform Saks Live for holiday Saks is expanding its Saks Live livestreaming experience for the holidays. By leaning on its network of fashion and beauty experts, it building out its channel to engage consumers.
Walmart partners with livestream platform Buywith on influencer-led shopping experience While the QVC model is popular among fashion brands, Walmart giant has launched a more direct form of live shopping today similar to the Chinese Taobao Live.
How Chanel-backed Evolved by Nature aims to reduce fashion’s reliance on petrochemicals Petrochemicals coat many materials, giving them new properties. However, making use of them and their toxic chemicals comes at a cost. Evolved by Nature is tackling the problem with investment from Chanel.